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🕵🏻‍♀️ Insights on Israel-Palestine, Shoplifting woes, self-care, and a bit of Mitski

Five solidarity actions you can take right now

It’s a week since Hamas launched an attack on southern Israel, and the footage coming out of Israel, Gaza is horrific and heartbreaking.

Can’t look at it, but can’t look away.

My thoughts are with the people of the Middle East – Israel, Gaza and beyond. Praying for peace and hope for the future.

I was in two minds about whether to post anything this week – it’s not BAU, is it? It feels insensitive and inappropriate to be posting humorous content right now.

And we need to be mindful about what we’re sharing on social – lots floating around from unverified accounts.

As Prof Samuel Woolley said about Russia-Ukraine, sometimes it’s better to say nothing and let the witnesses and experts take up the space.

People need to practise strategic silence. We should leave it up to the people who really understand the situation to post as much as possible.

We should give them our support, but we should allow people with expertise to do the talking.

Kaya Yurieff posted about this dilemma and how some creators are pausing brand partnerships and usual content now.

There’s no right answer. It’s a tricky balance – damned if you do, damned if you don’t. Silence is communication.

So, you do whatever feels right, which for me is to share stories from human rights monitors, shine a light on them, and let the oppressed educate us.

Graphic war images go viral

I’ve never seen such graphic imagery on social media – photos of dead babies promoted as ads on X from Israel’s government account.

It is shocking and deeply uncomfortable, but I can see why they’ve done it to ensure maximum visibility and tackle any conspiracy theories. There is a lot of misinformation. I have to verify my X account every time I post/update.

Seeing regular ads pop up on my feed is also jarring and annoying.

A simple and succinct historical background

I’m trying to understand this conflict better – often described in Western media as complicated and deadlocked. So, you have to choose your media wisely and seek out writing by indie journalists in Israel and Palestine.

• A simple guide to break down one of the world’s longest-running conflicts [Aljazeera English]

Five solidarity actions you can take for Palestine and Israel [Quakers in Britain]

This escalation must be understood in the context of 55 years of Israeli military occupation of Palestinian land and 75 years of dispossession and oppression of the Palestinian people.

It has been proven time and time again that there can be no military solution. Without an end to the occupation, equality, and full dignified human rights for all, this cycle of violence will never end.

• +972 Magazine is an independent, online, nonprofit magazine by Palestinian and Israeli journalists.

I don’t know the solution for Israel/Palestine, but war isn’t the answer.

As the son of a missing Israeli peace activist said, “You can’t cure killed babies with more dead babies. We need peace.” Vengeance is not a strategy. 


Shoplifting woes  

I bought some eco pens from WHSmith yesterday – £9.99 and security-tagged with a plastic padlock 🙄

This is a new thing. I asked the sales assistant why, and he said, “It’s not just pens; it’s everything.”

Shoplifting is a big problem.

The cost-of-living crisis is still with us, and Xmas is coming. I saw on CBS News that Target is closing nine stores because of surging retail theft.

People are struggling everywhere – it may be less visible, but it’s no less important.

Have you noticed there are more security guards in the shops? Chatting on their walkie-talkies and sharing intel.

I’ve had them follow me round. I hate it. Puts me on edge and doesn’t make for a relaxed shopping experience.

Stealing isn’t right, but again, it’s context and empathy. People must be desperate to steal pens and food.

There’s bad shit happening, and the world can feel scary sometimes – planes are flying overhead as I write this.

A gentle reminder to step up the self-care, look after No 1 and check in with others this weekend 🙏

I’m enjoying Mitski’s new album. There’s something about the simplicity and purity of this that’s resonating with folks – My Love Mine All Mine is beautiful. 

Miski: The Land is Inhospitable and So Are We

– Nika

PS I applied to host a Substack Writer Meetup. I was planning to start one, so am happy they’re providing support.

Let me know if you’re local (Sussex/Kent) and fancy co-hosting one 👯‍♀️

Smart move – the network effect. Like Avon, Ann Summers, and Tupperware had strong communities – Substack will soon be a household name.

Thank you for being my subscriber – and on this journey with me.

Thoughts, ideas and suggestions welcome. Let me know if there’s a topic you want me to write about or someone you’d like me to interview: nika@nikatalbot.io.

Guest posts are welcome too. I love getting your emails, and I read and reply to every.single.one.

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🌟🚀 Success on Substack

It’s ok to grow slow

Happy September! It’s good to be back at my hot desk with some entrepreneur energy, art, dogs, and stuff happening around me. I’ve missed it. 

Coastal Currents art festival opens today – fully independent this year, with no Arts Council funding – go Tina & team! 👏

I keep trying to take August off like the Europeans do for proper rest and reset, but it doesn’t work at home. I slip back into the usual habits and routines.

To take the entire month off(line), I need to go AWAY and be in a different environment. So, something to work towards for next August.

Back-to-school vibes… Farrah Storr sums it up perfectly in her newsletter

As summer fades, change at this time of year feels inevitable. One of the things that has always struck me about September is its capacity for renewal, especially creative renewal. I think it’s something to do with the summer months allowing our ideas to just sit and be, and in their being, that’s when they truly take shape. 

September is the perfect time to give those ideas a little push out into the world.

Farrah Storr – Things Worth Knowing

I like working in seasons/12-week sprints and setting small goals. Enjoyed this piece in Vox on why dividing your life into semesters, even when you’re not in school, can help with goal-setting, time management and motivation.

It gets us going and out of a rut. And it gives you something to aim for and look forward to – the next break from mid-Dec to mid-Jan.

Seems like a productive way to organise the year. 

📚 The 12-week Year: Get More Done in 12 Weeks than Others Do in 12 Months is about breaking down the activities that are most important and creating a sense of urgency to get stuff done.

Time to ditch the annual plan?


🛠 Substack Toolkit 

So, I’ve been thinking about where to devote my energies this season and the ONE thing I want to focus on.

Growing on Substack and getting to know the community better alongside my 1:1 client work. 

I’m compiling a toolkit of resources for Substack writers – industry trends, articles, experiments, opportunities, and folks to follow.

It will live here on Google Docs; I’ll update it as I go. Let me know if you have a link or story to share, and I’ll add your name and newsletter. 

I see a lot of resources for general newsletter growth, so it’s good to find some support with a Substack-specific focus. 

Exploding Topics

Substack has launched two new features this month. You can find and follow friends and AI-powered tools to generate transcripts and create social sharing assets (useful if you do interviews).

🗞 Read 

👉 Writer making six figures on Substack says ‘I won’t write for free anymore.’ | Press Gazette

👉 Revealed: Top 27 highest-earning Substack newsletters generate over $22m a year | Press Gazette 

👉 The people earning 56K a year through their Substack side hustles | iNews 

👉 Substack faces fresh competition in the newsletter wars | Vanity Fair

👉 Digital platforms and journalistic careers: A case study of Substack newsletters | CJR 

👉 Why New Statesman became the first major publisher to exclusively host newsletters on Substack | Press Gazette. Be interesting to see if other publishers follow suit.

🌱 Grow

I’m seeing a desire for cohort-based courses over standalone training/videos you do solo. People want to learn with others who are doing the same thing. Be part of a community and a challenge. Just keep ‘em affordable!

👉 Ready to kick-start your creative future? | Things Worth Knowing – Farrah Storr’s new Substack support channel and writing group dates. Pitch her (and get paid £200 – she’s now commissioning writers). 

👉 Substack Soiree – Starts Sept 11 – a 5-week supportive group programme for anyone looking to start, grow or expand their Substack. Covers: optimisation, subscriber growth, sales, self-promo and community, what to write about, getting out of your own way, and sharing with love.  

👉 Success on Substack: Craft a Subscription Newsletter Worth Reading | Marlee Grace. “Everything I know about writing a digital newsletter for over a decade, and specifically choosing to monetize it – sending it weekly to 25k subscribers, 1400+ paid subscribers, and a gross annualised revenue of over $80k a year.” (1-month free trial on Skillshare).

Marlee writes Monday Monday, a weekly Substack on creativity.  

👉 Substack Course: The Ultimate Guide to Creating, Operating, and Monetising a Substack Newsletter | Casey Botticello (he also has a Facebook group for Substack writers).

👉 Grow – How Laura Kennedy made more money on Substack than anywhere else. On moving from Patreon and earning a steady income. Plus, updated resources, a workbook and creator interviews – one to bookmark.

👉 Bringing your LinkedIn followers to Substack | Linda Lebrun (and what to do with your LinkedIn newsletter).

👉 It’s OK if you grow your audience slowly | Inbox Collective. Claire Zulkey on why, for some indie newsletters, focusing on content – and community – is the right move. 

I’m with her on this – a refreshing perspective and an antidote to all the 7-figure newsletter biz articles and podcasts.

Yes, most of us need to make money. But it’s not the only goal.

What about building for impact while you earn a shit ton of money? That’s my plan. I’d love to hear more stories about global initiatives, impact projects, celebrating cultures, and telling stories to build connection and empathy – Substack for Change? 

After years of struggling as a freelance journalist in London trying to make writing pay, it makes my heart sing to read posts like Emma’s about earning six figures from her Substack.  

I enjoy seeing writers flourish on the platform, building an audience, earning a steady income, and paying others to write. 

Yes, you need to have your eyes open. Substack is VC-backed and under pressure to grow. But it’s exciting and inspiring to see what’s possible – and great to see people experimenting.

Platforms may come and go, but the humble newsletter isn’t going anywhere.

This week’s fave Substack postWe need more jazz vinyl cafes by Ted Gioia. Oh, for a trip to Tokyo to check out the jazz joints! 

To your success! 🥂

Nika

PS, I’m doing Joe Dispenza’s Walk for the World on Sept 23. I love his work – inspiring stories of transformation.

His ‘You Are The Placebo’ meditation is 👌

Would you like some marketing support?

I help badass biz owners get their big ideas noticed and make money through strategic storytelling + compelling content so they can shine online, grow their tribe, and get outside and LIVE LIFE.

1. Big-hearted brand stories – got a story to share? Learn more

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INVITATION: Boss Branding 🌟🚀

Crafting your big-hearted brand story

First week back, and I’m struggling to open the laptop – just not feeling it. I want to be outside, offline, and hang out with Julieta – take her mind off next week’s exam results!

Took the day off yesterday to go to Brighton. I’ve lost track of how many independent shops there are in the Lanes – just start walking and soak it all up.

As Pandora Sykes said, “Nothing beats the physical hunt when you’re in a market – you can smell the vintage and all the tales it has to tell.” 🌈 💅


Date for your diary. I’ve booked Sudhana Singh to talk about how she built a powerful personal brand for her business and self-published three books. 

Boss Branding with Sudhana Singh

Sudhana, an award-winning author, journalist, and Exec coach, will share her Imbue Story Brand model (ISBM) with the NUJ on Monday, 11 September. The ISBM helps you grow sizzling SEO by using the art of storytelling with the psychology of marketing to help you: 

1. Choose a clear, strong plot for your brand story 

2. Formulate a short, snappy tagline for your brand and create a brand personality 

3. Craft a marketing message

4. Build brand loyalty 

5. Cast off cliches with an authentic brand story 

Boss Branding: She’s created a Deck to take you through the process step by step.

Get inspired and learn how to improve your personal brand relationships to reach your business goals and stand out in a noisy world. 

To be followed by a Q&A on entrepreneurial journalism and the creator economy – the highs and lows of flying solo. 

Send me your questions.

Date: Monday, 11 September
Time: 6.30 pm on Zoom – speaker @ 7 pm

Register now (it’s free) by emailing nika@nikatalbot.io

Boss Branding is available on Kindle here.

There’s always something new to learn and a different perspective. As one reader said: “A timely book to help all sectors as we rebrand during the Covid crisis.” And now AI… the future is coming at us fast!


WATCH/READ/LISTEN 🔥

Thomas Strider’s ultimate guide to building a powerful personal brand. Loving his thoughtful podcast that focuses on the personal growth journey of creators and entrepreneurs – can’t wait for the episode on Human Design.

A piece from Emma Gannon on how she makes six figures on Substack“I’m aware that from reading this long post, it looks like running a Substack is a lot of work. It is. But it’s the best job I’ve had in a long while.” [Substack On]

10 AI tools to help you boost your business operations from Mike Kaput, chief content officer of the Marketing AI Institute [The Tilt]. “The power of these tools is incredible, especially as a solo or small team. You can scale up to a level previously impossible.” 

Finding the time to market and repurpose content is a struggle, so let’s see how AI can help.

Keep shipping! Remember: the tortoise always wins the race.

Nika 🙂 

PS I’ve rewritten my welcome email. It’s a bit more personal – added some context and explained what I’m trying to do. It’s important as the first piece of communication (no welcome sequence here) and needs to set the tone.

Thanks to Dan O for the inspo. I’d love your feedback on the questions.


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Would you like some marketing support?

I help badass biz owners get their big ideas noticed and make money through strategic storytelling + compelling content so they can shine online, grow their tribe, and get outside and LIVE LIFE 🌟🚀

1. Big-hearted brand stories – got an experience to share? Learn more

2. Book a 1:1 Power Hour Session. See my services

3. Promote your products and services. Book a classified ad

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🔥 Sell or go big?

+ the books topping my TBR pile this summer | #123

Big news from Joe Pulizzi this week – Lulu has acquired The Tilt and its Creator Economy Expo (CEX) event. 

Lulu is a leading self-publishing platform that allows creators to publish and distribute books globally. They have been The Tilt’s biggest supporter over the last two years – sponsoring their newsletter, CEX, and third annual content entrepreneur research. 

They are on a mission to teach authors about the business model of content entrepreneurship (beyond books!). Loads of educational material on their site – toolkit, guides, Lulu University and more. You can even make a magazine!

Good synergies between the two, and this move positions them perfectly as a leader in the creator space.

I’m blown away by this news. Wow. It’s a much faster exit than I expected – just two years since The Tilt launched, still a toddler—a speedy trip from Part 1 to Part 8 of Content Inc

Congratulations to Joe and Pam, and the team. I’m excited to see how this will evolve and what opportunities it will bring with combined audience power. Lulu has come a long way since they published their first book in 2002.

Fascinating to see that a content business has acquired a content business! 

It gives The Tilt resources to expand on education, research and networking opportunities (yes, please!). They’ve built an audience of 25k+ newsletter subscribers, which is important for an exit plan. 

Just shows it’s never too soon to start thinking about exit strategies, even if you haven’t made much money yet. Because how you exit will affect how you build your business. 

This is Joe’s third official sale of a company, and he says his goal is to continue doing what he loves and is good at and leave the business side to someone else. I get that. No more payroll!! Having employees can get complicated and expensive. I didn’t enjoy putting myself on the payroll when I had a limited company. 

The Tilt & Lulu are launching a new imprint for content entrepreneurs – a hands-on service to publish your print book, ebook or audiobook. 

If you’re thinking about self-publishing, you can express your interest here


🔥 WATCH/READ/LISTEN

I’ve been to see three films this week – British Summer!! Barbie and Mission Impossible are both excellent. Barbie is a masterclass in marketing. MI – a warning about the dangers of rogue AI…

I loved Talk To Me, the new indie horror from Danny & Michael Philippou, the daredevil twins from Down Under. 

Something different. Gory, fast-paced fun. Wild punk energy and passion, with a great soundtrack.

I love how this movie came to be – read the backstory in The Ringer. They’ve racked up over a billion views on YouTube, and leveraged that to transition from social media to Hollywood. “We don’t want to be chasing the algorithm our whole lives.” [NYT]

Or have their work censored by a tech platform 👏

Another reason not to build your content home on rented land.

Talk to Me soundtrack

Nicky Blewitt is an author who runs a freelance collective of writers & publishers that supports new writers. They’ve launched a bursary scheme ​to support low-income authors. “We offer a free two-hour​​ self-publishing and book marketing consultation.” Details here

Sophie Rhone started her Digital PR business last year and has a podcast covering the creative industry – advertisers, marketers, and influencers. The first episode: The Art of Personal Branding, is now on Spotify. Send her some love and leave a review if you want to be a future guest.

Jennifer Phan, Co-founder & CEO at Passionfroot, is rocking Carousel posts on LinkedIn. I appreciate the time and research that goes into these and keep saving them to return to. Great resource. Here are 30 books EVERY creator should read to build strong content systems

Tons of inspo here for your TBR pile this summer. 

Recommendations for fiction welcome too – I need to lose myself in a good book.

Happy reading… 🍉 ⛱ 🌴

Nika 🙂


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On nimble power and driving industry conversations.

“The only way to succeed in media is through niches.”

I just queued for 15 minutes and paid £11 for two scones. 

On autopilot and about to swipe my card when my brain registered the price. 

“Is that right? £11 for two scones to take away?” The waitress nodded her head. “I know. I’m sorry. It’s the cost of the ingredients. Everything’s gone up.” 

I’m in a multi-award-winning free-from tearoom in an old fishing lodge. Set in a hamlet with lakes, a caravan park, a working farm and walking trails – mostly locals and a few tourists. 

I looked around, and the place was packed – families, kids, dogs under tables, people on laptops.

Not one table left outside on the terrace. Going niche is big business. They’ve gone an inch wide and a mile deep – offering over 50 gluten-free cakes and bakes. Crazy combinations to surprise and delight the customer. 

I’m sure it wasn’t this expensive last time I came, but here we are. The cost-of-living crisis – one year on. 

Not seeing much evidence of that here, mind. The woman before me didn’t bat an eyelid at £23 for a small order. The folks behind me talked about the best places to eat and where to get good quality cake. 

People will pay for something niche and different. We associate higher prices with quality. 

We may have cut back on non-essential spending, but we’re not willing to compromise on other things – life’s simple pleasures. Our daily rituals and routines.

Time out, good food, company and conversation. A nice place to work.

I paid a premium to not be treated as an afterthought. I stopped eating gluten a few years ago for health reasons, and it’s a pain. Often not much choice on the menu – usually chocolate cake and boring biscuits.

Here I can have anything on the menu – and something different whenever I go. 

As they say, the riches are in the niches.

They are celebrating their 10th anniversary and clearly doing something right. Younger staff, shorter hours, a simpler menu, local deliveries, an online shop, and gift vouchers.

With a vision that people can get behind. Simple food created with love.

She handed them over. Big, fat, juicy scones, wrapped in paper bags with little pots of jam and rolled butter. 

They tasted great and didn’t crumble and fall apart, so she’s got the magic recipe right. All that trial and error has paid off. 

Got me thinking about niche media and what I can take away from this for my business.

Shorter hours, a simpler menu, pricing, a 5* experience, printed content, maybe.

Little things to surprise and delight. An inspiring view on the road. A thank you note to new clients. A cuppa and a chat.

There is no problem a cake and a cuppa can’t fix

Something so simple and universal is very powerful. 

Nika


Things to Read, Listen, and Watch 

Jacob Donnelly on the concept of nimble power, at FIPP World Media Congress 2023. “My belief is that going forward, the only way to succeed in media is through niches.” Morning Brew’s ethos: “Business doesn’t have to be boring.” Full report here – worth a read.

6 steps to kicking ass as a freelancer with Eman Ismail – brilliant advice on being intentional with your pricing, niching, life-work balance, and creating a 5* experience. Really enjoyed this one. 

Eve Arnold wrote a piece on how to never run out of things to write about. She’s just published her 900th article on Medium (updating its Partner Program incentives btw). Spotted this in Chenell Basilio’s fab NL.

PS, I’m watching ‘Deep Fake Love’ on Netflix. So bad it’s good!? Slightly alarmed that this is being classed as entertainment. But then it’s raising awareness, I guess.

When did life get so complicated? Bring back Cilla Black and her sympathetic shoulder pads. The wordplay, the innocence, the rituals, the flirting!


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