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INVITATION: Boss Branding 🌟🚀

Crafting your big-hearted brand story First week back, and I’m struggling to open the laptop – just not feeling it. I want to be outside, offline, and hang out with Julieta – take her mind off next week’s exam results! Took the day off yesterday to go to Brighton. I’ve lost track of how many […]

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ChatGPT and the new wave of Content Shock 🌊

How to beat ChatGPT Great article this week by Mark Schaefer on ‘How to beat ChatGPT and the new wave of Content Shock’. Thanks to Mark @YATM for sending it on – it is a motivating rallying call for summer 2023. Read it here. We’re all becoming 80% replaceable with AI. “If you’re a creator just […]

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“Ideas are shit. Execution is the game.”

Stuck overthinking? Try this 👇 “I think you just need to put yourself out there a bit more.”  Advice from my massage therapist based on conversations we’ve had over the last few months (treatments have turned into therapy sessions, she’s very intuitive). I was a bit taken aback and jumped in – I am online. […]

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Thinking about a rebrand

Test your brand name; Own a piece of Substack; The Shift Hot 5 ‘What’s in a Name? Gift Cards, more than just a gift’ – a panel session at a industry conference I worked on recently. New research and a whitepaper exploring whether the name ‘gift card’ is still relevant today. Gift cards are much more […]