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How I made my AI Twin

Happy Halloween week!

Last night, I did an AI Twin Workshop with Cathi Tarbox | Solo AI X. Four women nerding out over AI on a Friday night 😀

What you get: a digital version of yourself in the form of a document, which you can then use across AI tools (ChatGPT, Claude, Bard, etc) so they create content in your voice, your style, using words you use, and with your audience in mind. I want ChatGPT to sound like me.

How it works: We had some homework to do before the two-hour class.

  • Fill in a detailed doc with writing links, business info, target audience, common words and phrases to use and avoid, etc.
  • Record a voice note of me talking about my biz so it can analyse my words and my voice.

I signed up late so only had an hour to do this, and the voice sample wasn’t detailed enough. I’ll do it again this week. CT said to do a 2/3-min ‘rant’ about your biz, values, goals, passions, challenges, etc, so it gets a sense of your personality and communication style.  

She used my doc to feed ChatGPT (AI Twin GPT), so I got a live demo of how it works and things to look out for as you go through it. Some tips: Use Extensity to turn off browser extensions, as AI doesn’t seem to like them. It also has issues with Google Docs and can’t always read them, so try again or C+P your work.

We also had a bit of fun with it. Ask it to tell you jokes. ChatGPT can be lazy and refuse to work when overloaded!, so don’t take no for an answer. “It’s like a two-year-old toddler; you have to rein it in!”

Offer a $200 tip for a longer response or say you’ll fine it $10k if it doesn’t follow your commands – seems to work 😉

I need to watch the replay, refine my doc and voice note, and then I’ll rerun it. Let’s see.

📆CT is doing a free ‘Personalizing ChatGPT Workshop’ on Friday 1 Nov if you want to check it out.

What I want to use AI for

Some problems I want to solve:

  • Less time at my desk/on the laptop and phone – hands-free interaction. More travel, nature, in-person meetups, and networking.
  • More time with my daughter and fam. J will be off to uni soon! My parents are getting older.
  • Automating repetitive tasks and admin – email, socials, repurposing content.
  • Pricing comparison: I need help pricing a new service with different tiers so asked it for market rates. Also, brainstorming new products & services.
  • Substack growth. Data insights from my archive so I can tweak things.  
  • A sparring partner and brainstorming buddy! A biz/financial coach in my pocket.
  • More solopreneur friends, especially locally. Pier 2 Peer networking in Hastings. I wfh mostly these days, and it’s lonely.
  • Personal development. I don’t remember books I’ve read unless I write them down. It can pull takeaways from talks, books, and courses and save them digitally.
  • Health stuff – I want a personalised AI health coach to help with my RA and advice for someone I love who has CLL.

I’ve been using ChatGPT as my main tool for a year or so now. I’ve upgraded so I can use voice chat (see if I can find a sexy male voice), build custom GPTs (btw, these are great lead magnets), and now we can do real-time collaborative editing in Canvas mode. You can see where this is going…

All this for just $20/mo. I’m blown away by what AI makes possible for us soloists—fun, creative, and empowering!   

It’s good to see the rates increasing for training multilingual AI systems and LLMs. Earlier this year, I was offered $15-$20/hr for flexible work. This week, I was offered $80/hr from one platform—that’s more like it.  Let’s see if it’s legit…

Read the full post on The Shift.

Cheers,
Nika 🥂

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Happy Easter! (treats inside) 🐣

Happy Easter! Have an eggcellent long weekend.

AI has side-tracked me this week – an AMA with J. Thorn (aka Tim Desmond) at the Leading Expert Alliance. 

He’s just returned from SXSW, where he gave a presentation on using AI creatively. This year’s rock stars were the OpenAI attorneys – walking around with bodyguards!   

I can see why, reading this piece by Ted Gioia (also there), consumers are getting angry about new tech (and not just AI). 

I had a long convo/argument with my sister about AI. She’s doing a PhD in Music at Glasgow Uni and has written a paper on the impact of AI on the industry (she’s new to Substack, give her some love here). 

AI is a big deal for musicians, and people are pissed off, she says. It got a bit heated, so we had to change the subject.

We’re seeing exponential growth, things are moving very fast and it’s hard to wrap our heads around. 

Here are some key titbits from the convo with J. Thorn. He said a few things that resonated with me, so I wanted to share them. 

Like many of us, he’s veering between ‘AI will save the world’ and ‘fuck, we’re all doomed.’

How to use ChatGPT 

Here’s one tip you can use instantly that will dramatically shift how you see this tool.

Don’t use it as a search engine.

Think about the tasks that you typically do—or do on a regular basis—and instead of asking ChatGPT to do them, ask it what it needs for you to accomplish them.

Try it and see. He says you’ll be shocked at what you get back, so now you know what you don’t know! 

It’s a big mindset shift to start conversing with ChatGPT rather than telling it what to do as we would with Google. 

  • The Pro version is worth paying for (several people said this) – it’s stronger, multimodal, and can analyse text, images, and voice. 
  • On setting your ego aside as a writer. “The purpose of being a writer isn’t to write words; it’s to get your message across.” Love that, keeping it at eye level.
  • More personalised AI is coming – an encrypted AI assistant that can remember everything you’ve ever written and store all your personal info.
  • Licensing is a key area—musicians will be able to make more money from licensing their voices than doing the voiceover work. 

Hmm, where’s the fun in that!? We enjoy the creative process and the sense of achievement that it brings.  

  • The quantity game is over, so you need to focus on making the highest quality content that only you can write. And supplement it with IRL events and experiences (which don’t scale…) 

I feel like we’re coming full circle – from global to local, more intimate community events.

In many ways, the next several decades will force humans (in the West, maybe globally) to redefine purpose because AI & robotics will do what we’ve done for ourselves for generations. 

Much food for thought and a positive conversation. Thanks to Tim & the team.

💌Creative AI Digest [J. Thorn

And some Further inspo from Brian Clark in his newsletter this week on ‘Why it’s time [for Gen X] to adapt (again).

Because your wisdom and experience (armed with AI) in your own gig can do some seriously amazing things.

We’ve been around the block and can remember how life was before the internet, and that’s our superpower!

My dad sent me a pic of his new birthday shelving: books, maps, DVDs, VHS tapes (us as kids), WD40, cans of Stella, and survival tins. He says it holds up to 50 tee-shirts (or more!)

So if it all goes to pot, he’ll be ok!

ChatGPT-5

It’s coming soon…maybe in June – and it will be even smarter

Interesting to hear Sam Altman say that ‘ChatGPT-4 sucks!’ on the Lex Fridman Podcast. I love how he gets right in there: ‘Take me through the OpenAI board saga.’ 

I’m interested in learning what the next iteration can do so playing around with the Plus version and figuring out how to integrate it into my daily workflow. 

I don’t have a VA, so a little help with admin, marketing/PR, distribution, and repetitive tasks is welcome and it will free me up to do other stuff, e.g., getting OUT there and networking! 

ChatGPT is the only AI tool I use as it’s affordable, and I want to keep things simple. I don’t need different interfaces to do the same job. I figure they’re all using OpenAI data anyway.

What everyday tasks are you using ChatGPT for and how is it helping?

Nika 

PS Speaking of events, last chance to grab your ticket for CEX 2024. Spring pricing ends today. Sign up and use code TOM100 to win a guest spot on This Old Marketing Pod. 

An action-packed agenda – there’s a lot on AI this year. And because it’s a niche, smaller event, there’s a strong focus on networking and collaborations.


Good Reads 

▶️Rejecting Specialization: Using vibes and voice to attract the right clients [Tom Critchlow]. An excellent piece on why specialising as an indie consultant is hard, why it fails, and what an alternative path looks like. Lean into your weirdness and POV to consistently generate senior clients. 

▶️With this LinkedIn algorithm change, your best posts could reach new readers for months. One of many new features the platform is rolling out in ‘24 to help you grow and why they’ve dropped the term ‘creator’. [Entrepreneur

▶️Spotify adds video learning courses in latest experiment [The Verge]. It’s offering four categories of courses in the UK: make music, get creative, learn business, and healthy living because more people are coming to Spotify to learn. Curious to see how this experiment goes!

▶️What’s happening with Substack right now is why creators need to understand their platforms’ business models and incentives. [Jay Acunzo

Great commentary and insight on platform biz models. You still get your email list, so it’s not like YouTube. Personally, I enjoy the social side of SS—content should lead to connections and conversations, and that happens naturally in this ecosystem. I don’t mind if they bring in ads to support paid subscriptions.

▶️Travel videos, health hacks, and entrepreneur interviews by Ever Wander aka [Ashley Perona]. She and her husband have been full-time nomads since 2021 and she’s been to 47 countries, 7 continents. She’d love some tips on growing her channel.

Fascinating to see how she’s managing her content biz (& her health) while on the road. Some inspo for your next trip!


Hi, I’m Nika!

I’m a writer and indie consultant. Founder of Firebird, a small-but-mighty content consultancy.

I help entrepreneurs and biz leaders tell compelling stories that connect and inspire. 

Need my copy chops? See my services here. You can book a 1:1 intro call with me here.

Newsletter Talent Directory! Feel free to add your deets here.

Gold star for reading this far. If you have an indie newsletter I’d love to chat! 🤩

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Going all in on LinkedIn

Stay ahead of the game in 2023 with 7 LinkedIn updates

I’m going all in on LinkedIn this year – posting and engaging on one platform daily to save time and stay sane. LinkedIn is the granddaddy of social media – celebrating its 20th birthday in May!

Mind-blowing to think it has over 900 million members in over 200 countries and territories. That’s a lot of eyeballs on your posts 👀

LinkedIn is seeing a lot of in-app activity due to the Twitter storm and layoffs. I’ve heard many people talk about doubling down on it this year, so it’s helpful to know what’s happening.

LinkedIn has announced 7 new updates coming in 2023 – more help for creators including:

• Creator analytics – see your top-performing posts and what’s working for your audience

• New features to make newsletters more discoverable

• The Focused Inbox to help with spammy sales pitches and random InMail

• Tailored job collections for casual browsing – curate your wishlist: mission-driven startups, remote jobs and travel inspo

• Post-scheduling and the ability to edit submissions afterwards. Hurrah! It’s been a long time coming.

Great to see them going all in on newsletters when Meta and Twitter have dropped their newsletter programmes. 36K+ newsletters published on the platform (still needs a directory and the ability to download your subscriber list).

They have big ambitions for newsletters. Will we see a TikTok-style creator marketplace with AI ads?

Just reading Jack Appleby’s piece on using LinkedIn (not Twitter) to build your career personal brand. He posts daily and copies and pastes his tweets (it works!). No need to overthink it.

LinkedIn posts have a longer shelf life and decent organic reach, and it’s the place to be for B2B marketing. It’s also been a reliable source of work for freelance projects over the years.

I agree with him that building your career personal brand on a site linked to your CV makes sense. Your profile page is your sales page/lead magnet!

I’m also keeping an eye on the LinkedIn for Creators page and the Creator Weekly newsletter for content opportunities, including the next round of the Creator Accelerator cohort. How did the last batch do? I will find out – be good to hear their insights.

I get all my social media news from newsletters to save time and monitor trends in one place (using Inoreader for RSS – a fantastic tool, you can add newsletters).

1. Jack Appleby’s Future Social – the latest on social media strategy, the creator economy and more.

2. Social Media Today – the latest news, trends, and tips (a relaxing read, no annoying pop-ups).

3. Matt Navarra’s Geekout – a range of resources for social media managers (and geeks!).

4. Nicole Tabak’s Social Media Detox – thoughts on life and self-care for content creators. Creator burnout is real.

5. Daniel Roth’s Creator Weekly – a resource for creators on LinkedIn: what’s trending and which creators are making an impact.

6. Jaskaran Sain’s The Social Juice – he is rocking Reddit with his roundups on r/socialmedia and his subreddit r/marketingcurated.

7. Lucy Hall’s Digital News Roundup – a special session on LinkedIn at the Digital Women Live Conference on 22 March.

I do social strategy for clients and don’t always have the time and energy for personal updates. I’ve simplified my process – pick one platform to focus on. Separate accounts so I don’t have to follow clients from my personal one. Pomodoro to block time – constraints help! Different phones for work and me.

I write all my posts in a Word doc a week ahead and get sign-off from clients. I can sign my own off on Fridays 😉 Need to spend some time curating my feed to have a useful and inspiring timeline.

As Tim Ferris said, “The person who curates better information feeds gets better thoughts”. 

Go on little adventures! It can be mundane, so it helps to work in different environments and, ideally, do it with others. It will lead to better quality posts than doing it on the fly and trying to squeeze it into the workday – save that for the interaction.

You can help each other learn new tools (LinkedHelper is highly recommended!) and amplify each other’s reach.

It helps to remember that it’s ‘social’ media and not just about numbers and data. It’s about engagement, connection, and conversation. One conversation can change everything! 

I was listening to Derek Sivers’ podcast (he doesn’t do social, he’d rather read a book), and he said “business is about helping people.” Yep. When did it get so complicated and time-consuming – data, analytics, automation and planning tools?

Let’s keep it simple, have fun and stay sane. More time to read books, be in nature and do the important things in life.

r/LinkedInLunatics – a subreddit for insufferable LinkedIn content. Now celebrating 200K subs and launching its own Discord server. Meet the LinkedIn characters… Beware deep rabbit holes ahead 🕳 🐇


🔥 The Shift Hot 5

Thinking Forward 2023 report (We Are Social). Digging deep into the many-tentacled thing social has become. The way we explore the internet and discover content is evolving. Platforms that de-centre creator profile pages have grown dramatically. We’re moving towards sites like Substack that enable collective authorship.

How reading fiction can make you a better person (Big Think). Instead of walking a mile in someone’s shoes, try reading a chapter of their book. Research shows that fiction helps you neurologically relate to other people’s experiences. Better social interactions and the ability to read the room. Never trust a man who doesn’t read fiction.

Having trouble with that phrase? Try this…(The Freelance). DeepL has released an online writing tool that it says goes beyond the usual spelling and grammar checkers. It can help you improve your writing by “syntactically reformulating” certain phrases and jargon-stricken sentences. Currently free in beta mode.

YouTube shares its creator economy trends for 23. How creators have become mainstream entertainment and why creator-driven content is winning the streaming wars. Creator and journalist Jon Youshaei explores this phenomenon on the streets of Los Angeles in his ‘Creators vs Celebrities’ series.

Every is launching a new kind of conference, Thesis, in partnership with Interintellect. 20+ writers with the most exciting ideas on the web present 15-minute talks and host intimate salons that explain their big ideas in simple terms. 25 February in New York. Online everywhere.


Thoughts, questions, or topic suggestions?

Get in touch. I’d love to hear from you! Email nika@nikatalbot.io

Have a story to share? Get featured in a Creator Spotlight

Need my copywriting chops? See my services

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The Shift: How to build a life 😍

How to build a life 

In my 20s, I left a journalism job in Peterborough to freelance in London. I wanted to work on women’s magazines and thought I’d be happy once I got my dream job in the big city. The reality was quite different. Precarious work on low pay was stressful. When I landed shifts on glossy titles, I didn’t enjoy working in an all-female environment that felt competitive. I wasn’t very happy but I stuck at it – living the dream, right? I’d be happy once I was sorted with a proper job and a home. Then I could relax and enjoy London for all it has to offer.

I now prioritise my happiness and realise it’s a skill we can work on. I can’t control my thoughts or the outcome of my pitches and projects, but I can control how I spend my time. Rituals and habits are the building blocks of my day. I do the Writers’ Hour with London Writer’s Salon and a walk/run. I thought having a routine and doing the same things every day would stifle my creativity but I think you can boost creativity through constraints – as long as they are the right ones that make you happy (for me, that’s working remotely and being around for Julieta, and having a studio space I love).

The challenge is to stop thinking I can be happy by being busy. Trying to do too much leads to time poverty, which means I don’t get joy from anything. So, being mindful about how I’m working and creating little moments of joy to boost my energy and bringing that to others. Yesterday, I told a friend I love her to bits and I’m happy she’s in my life. It made me feel great (and her too). I need to do this more often, as well as writing down the things I’m grateful for.

What’s the secret to happiness? After looking at thousands of studies Arthur C Brooks, author of How to Build A Life concludes enduring happiness comes from human relationships, productive work, and the transcendental elements of life.

Make a list of the attachments in your life you need to discard. Then make a plan to do just that. The fewer wants there are searching inside your brain and dividing your attention, the more peace and satisfaction will be left for what you already have.

I’m getting rid of stuff that doesn’t bring me joy.

Enjoy this issue 🙂


Tools for thought 

😍Wellcome Collection’s On Happiness, a season of free events, activities and two exhibitions: Joy and Tranquility – bringing together voices from across cultural, scientific and spiritual fields to reflect on happiness. All very timely – how do we rebuild happiness for our current times?

🎞Short of the Week: Steve Cutt’s Happiness. The story of a rodent’s quest for happiness and fulfilment through the tropes and traps of modern society. The dehumanising effects of capitalism and consumer culture. Surely his best film to date 🙂 Soooo much juicy detail in the background.

🧠Ness Labs – Build a lab for your mind with neuroscience-based content and conversations. How to practice unbounded learning, self-education, a library of content, a weekly book club – expand your antilibrary. Co-working sessions and meetups with a brilliant community.

👀 How to help your kids be responsible digital citizens, from a tech exec (and mom). When you give a child their first smartphone, don’t send them into the digital world unprepared. Practical tips (and a template) from Jennifer Zhu Scott on how to be a digitally responsive citizen and make smart choices – whatever your age.

📕Sarah Hawley’s biggest project to date is Growmotely, an all-in-one global platform for remote hiring. Brilliant podcast: Conscious Culture – The Evolving Future of Work. ‘We’re just warming up so I imagine it’s going to get juicier and juicier!’ I’m also enjoying her new book: Conscious Leadership – A Journey From Ego to Heart.

Have a great weekend 🌈

Nicci 


The future of work is now

Let’s build it. The Shift is a newsletter about humans, technology and wellness. Rethinking how we live, work and play. Weekly curated tools for thought and ideas to share ✍️

Question or comment? nicci@niccitalbot.io
Enjoy the read? Share it on TwitterI run on caffeine and Amaretti biscuits.
Want to be featured? Book a Classified ad. I’d rather promote your products and services first.

To offset the carbon emissions of this newsletter and my online work, I plant 12 trees every month via Ecologi. I encourage you to do the same in your country – here’s a list of climate action groups 🌍

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🕵🏻‍♀️Coming out of lockdown, Digital skills training, UX jobs

✂️ 🍺 🌞 Step two of the roadmap – life!! Lots of smiling faces in Hastings old town – pub gardens are packed, caravan parks full. I’m not ready for crowds yet but I’ve been out walking lots and did a bit of shopping in TK Maxx – the vast warehouse. ‘It was chaos for three days. People were elbowing each other out of the way; it wasn’t pleasant.’ People are spending all day in there, just to get out of the house.

They need a coffee bar and a loo and it’s a proper leisure attraction.

I’ve booked a haircut with Andrew Scissorhands, so he’s coming round to the flat in May. After working in London for 30 years as a stylist, he’s been wooed by the fabulous vibe in Hastings and St Leonards and set up his own salon here – currently ‘haircuts at home or on the beach’ – tagline: ‘A fraction of Harrods in Hastings’. He’s also working with the Seaview Centre, a fabulous homeless charity in St Leonards. 

Can he make an ancient monument look respectable? We’ll see. I didn’t do a great job with the kitchen scissors.

The mass exodus from London to Hastings continues.


UX Writers Collective

I’ve started the UX writer training. I’ve been dithering for a while as I’m not sure I want to do it full time, but I’m ready for a change. I’ve lost my enthusiasm for sales copy and social media marketing and want to niche down and do deeper work. I had a breakthrough last week with my therapist (who has now become my work accountability coach) and realise it’s ok not to know where it’s all going. Retraining doesn’t mean giving up everything I’ve done so far. I’m a bit scared I might not enjoy it or be any good at it.

But I won’t know till I try and take on some new projects.

UX writing (user experience) is a new growth industry. Lots of innovation and opportunity, and people are coming to it from all walks of life – I’ve met former journos, customer service agents, and copywriters who are moving into tech. The vibe is inclusive, generous, encouraging, and collaborative—no egos which is refreshing. The course is online and self-paced, so I can fit it in around client work. If I do an hour a week, I’ll be certified in 8-10 weeks (if I crack the final assignment, which is hard).

Thoughts so far – it’s harder to write less. UX is more about research and content strategy with a focus on the user. It’s making me think more about accessibility, collaboration and design thinking – taking a holistic approach to content. Unlike copywriting, it’s not the sort of work you do in a silo, so that will be good for me – I’ll have to speak to people. I need to learn a few design packages – Miro, Figma, and basic HTML/coding.

I’m doing a bit of networking – joined the Content + UX Slack group, did the UX Writers conference, and will check out some local meetups when they restart. I’ve signed up for the Daily UX Writing Challenge to do some practice work for my portfolio and paid for a Medium subscription – $50 a year and well worth it – lots of great articles on writing + design. I’m making a little on there via the Partner program.

Lots of books to read – I bought Marie-Pier Rochon’s book on UX writing – she’s a copywriter in Brisbane who has moved into UX, so it’s interesting to read her story and perspective on the industry.

What do I want? A gig with a remote-first company where I can be a corporate nomad and slowmad when I’m an empty nester. My place in the sun – running remote retreats. It’s exciting to see the visa and tax incentives coming in for remote workers: the
CanariesItaly, the Caribbean, Croatia & more. My mission is to create useful digital products people love to use that make them feel good about themselves. And to help more women and girls get into tech, scale their online businesses, and develop digital skills.

I’ve followed up with Plumia (Safety Wing) – an ambitious project to build the first country on the internet, infrastructure for living anywhere, with the function of a geographic country. They are looking for leaders and contributors in remote work and nomadic space. Interested? You can check it out here.  

Anyway, I need to be kind and patient with myself. Learning new skills and changing careers takes time.

I had an interview this week for a UX writer gig at a design agency – great to get that far. An informal chat to see if we’re a good fit and find out what I’m looking for. They have some fascinating projects on the go – AI & healthcare – interface design for live surgery, remote banking advisors, travel apps and more. The next step would be a formal interview and test – I need a few more projects in my portfolio to talk through. I’ve heard interviews for UX can be tough – you need to show your strategy, iterative thinking, and how you solved the problem.  

I’ve also been thinking about my process and how I work. Social media marketing is fun but distracting – I find myself going down rabbit holes online and there’s a lot of crap and negativity on Twitter. I’m trying to focus on one thing at a time and use my time more efficiently – batch tasks, themed days. I save interesting articles on Instapaper to read later and check RSS feeds via Feedly on my phone rather than reading websites, to save time.

💡 More agile working and sprints
👩‍💻 Periods of focus and concentration
🚶🏻‍♀️A shorter working week

I tried taking two-hour lunch breaks, but it doesn’t work; stuff comes in, so I’m aiming for a four-day week with Fridays off. I felt so much better after a day in Hastings Country Park last week – Daily Huddle with the ponies and roosters, who gave me some solid advice.

Great tips in this thread from Andy Spence on what works better for him to maintain health and prevent burnout. 

Still waiting for my standing desk – in the meantime, I’m shuffling between the desk and mantlepiece to mix it up a bit. There’s something about standing up to work – ideas seem to flow better – so I’m trying to move about more during the day. We’re not designed to spend eight hours a day sitting at a desk.

I’ve made some more green friends – office jungle in progress…🌵🌿


Our digital lives in 2021  

Big shoutout to Romana Sustar and Helen Hague – the new training officers at NUJ London Freelance Branch, who are developing a cracking training programme. Great piece by Romy on our digital life in 2021, focusing on the digital revolution and learning more.

We’re exploring a collaboration with Google News Initiative – free tools and training for groups and individuals to save you time and help you bring your stories to life.

Coming up: Podcasting and WordPress courses with Hamish Brown and Rev Up Your Writing with Judi Goodwin – how to write faster, more fluently, and earn more. I need to speed up – it can be like pulling teeth. Email the training team if you fancy doing one (courses are open to non-members) or DM me on Twitter @NUJ_LFB.

And a free event on 29 April – ‘Building Back Well’ via the Digital Editors’ Network (thanks to John Crowley for sending this on). ‘We have a once-in-a-generation opportunity to hit the reset button.’ What do newsrooms need to change to ‘build back well’? The aim is to co-create an agenda for decision-makers to consider – on people, processes, and products (some best practices to apply to your media business – Substack newsletter coming soon).

I’m thinking about what courses and digital products I could offer – what skills would you like to learn or do better? Newsletters? UX writing? Improving your online presence? Email me – nicci@niccitalbot.io.

– Nicci

Eat this. Breakfast BOMB and healthy snack. I love granola and the supermarket stuff is expensive – tastes great and I’m saving a fortune.


Go deeper 🛠

Bruce Daisley: ‘Almost without exception breakthroughs come from deep work’ (Enterprise Nation) – On what we can do to overcome our collective addiction to interruptions. And a shoutout to Paul Graham’s excellent Maker vs Manager schedule. 

Dell Technologies Turn Off, Tune In: a free virtual event to help small businesses recharge and burn brighter, 4-27 May. Nine inspiring, re-energising sessions designed to help you rest, recharge, and come back, ready to take on what’s next. You can register here

Ireland is planning a remote working push to shift city workers to rural areas (Financial Times). The government is seizing the opportunity offered by changing pandemic-era work habits to shift people from major cities to the rest of the country via a network of 400+ remote working hubs and tax breaks to address the longstanding rural-urban divide.

The biggest mistake we can make as we emerge from the pandemic is to go back to the old normal – Heather Humphreys, minister for rural and community development.

Enjoyed this article by LFB colleague Francesca Marchese, currently on mat leave and spending time with her family in Sicily: Etna: Life beneath the volcanic dust of repeated eruptions (BBC).

Our Digital Life in 2021, Romy Sustar (NUJ London Freelance) – on learning how to podcast, free online training opportunities with Google News Initiative, and upcoming workshops and events.

Getting started with the Medium Partner Program – great articles on writing, design + UX – it’s well worth the $50 membership fee to access unlimited articles and support creators. I’ve signed up for the Medium Partner Program to monetise my work – not earning megabucks, but it will build as I add more content.

We had a chat about AI & copywriting on Clubhouse last night – are the machines coming for us? Human qualities that machines can’t replicate. How we can use AI to improve our work and free up time. If devices are writing shorter text, news stories, and product descriptions – it reorients us towards long-form content, opinion, analysis, and investigation.

In summary: Don’t worry. Sex robots are here, but you wouldn’t have one as a partner. Read the notes here.

This LinkedIn post went viral – a contractor described his reaction to having a heart attack when working at home. ‘Fuck I needed to meet with my manager tomorrow; this isn’t convenient.’ And on reflection, how he is restructuring his approach to work because ‘life literally is too short.’

Some great advice in the comments – ‘try to create multiple streams of income at your own pace.’