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Finding freelance writing work | Issue 154

Desk Notes

(Please excuse the mess…still building dreams) ✨

We ran a Pitching Clinic with Dr Lily Canter this week. If you want something done, ask a busy mum! Her portfolio career encompasses freelance journalism, running coaching, lecturing, awards, and podcasting.

Top takeaways (some useful tips here across industries)

  • Niche: She started as a generalist, specialised, then changed specialism. It took her 5-6 years to find a niche she enjoyed and wanted to stick to (running and fitness).
  • Format: Now 70% online clients, 30% print.
  • Diverse portfolio: 5-7 clients on her roster and always seeking new ones. Look beyond traditional media to online outlets, trade publications, in-house mags. “Nationals can pay well for commissioned features but their rates for shifts are poor. I’ve found they sit on copy for ages and a lot of them do payment on publication so I rarely write for them now. With Metro being the exception.” (One took nine months to pay her!)

Be open to new types of work as it can come from unexpected places when you least expect it. Get out of your comfort zone.

  • Social media: Set up a Hootsuite – one list for freelance media accounts and at least five search columns relating to areas of interest, e.g. “call for submissions” and “freelance writers.”
  • Networking: Contact editors you’ve worked with and ask how they use freelancers – ask for shift work. “You’ll be surprised how few people actually do this!” 
  • Email signature: Say what you specialise in.
  • Be entrepreneurial: Podcasting, journalism, copywriting, journo education, newsletters, awards, running coaching. She’s teamed up with her friend and colleague Emma Wilkinson to grow the Freelancing For Journalists book, pod and community.

Having a portfolio career is the key to security.  

I love that. What struck me is that despite all the shiny tech and remote working freelancing is still very old-school. Talent yes, but success depends on the strength of your relationships and network (many commissioning eds still use Facebook groups!)

“You’ve got to pitch, hustle and network to get work.” She said 70% of her work comes from pitching, which is a lot – time-intensive work that might go nowhere. Nor do media orgs make it easy to cold pitch – you have to hunt down the right contacts. 

No mention of AI so I asked her afterwards if she’s using it to save time. “Ooo, great idea! It’s not something we’ve tried out yet, but we will add it to the podcast ideas list. Thanks!” 

Someone asked if there’s a ‘directory of commissioning editors’ and where to find content/digital agencies to offer your services. ChatGPT gave me a list of 15 agencies and seven editors in seconds. 

Kudos to Lily for juggling a busy career with two boys. She’s found a good balance – desk work vs active adventures that feeds into the writing and keep her fit!

Collaborating with a friend and colleague makes life more fun as you can bounce off each other and share opportunities.

Check out their podcast, Freelancing For Journalists for deep dives into specific topics (just listened to this one on Newsletter publishing). So refreshing to have a writer’s perspective on it rather than a marketer’s. 

Nika ✨


Cool Reads

▶️The Audiencers’ Festival is coming to London on June 21—a free day of expertise for digital publishing pros covering everything engagement, conversion, and retention.

▶️Jack Appleby is looking for contributors for his newsletter Future Social. Getting burned out and wants to explore other areas of his business. Email your pitches!

▶️Meet the AI candidate ‘Steve’, running for UK parliament. Here to humanise politics. Far too serious a matter to be left to politicians.

▶️Dear Writers: What is your paid vs free publishing schedule? Invaluable thread by Cody Cook-Parrott. Everybody’s experimenting!  

▶️Destination Thailand: New visa allows digital nomads to stay for five years (you must leave and re-enter the country every 180 days + pay a fee), but there’s no strict income requirement with this one – you just need 10K savings. 

Tim, I do. Though doing dishes is my brain yoga, it calms me down. Unlike knowledge work, you can finish the job and see the results immediately! 

Abha said she has one of those clever robot cleaners at home and it’s great fun.


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The best places to find freelance writing work in 2024 👇

Categories
Blog Newsletter

The sorry state of social | Issue 153

Desk Notes

(Please excuse the mess…Still building dreams) ✨

I’m experimenting with a new (shorter) format because a) I respect your time and b) I need to get outside and enjoy the early days of summer. There might not be much of it in the UK. And it’s my birthday month!

1️⃣ Went to a Leading Expert talk on the Sorry State of Social Media with Brian Clark – an overview of the evolution of social media from a helpful audience-building tool (Digg and Delicious) to a dopamine-fueled distraction and time suck—with more emphasis on ‘influencers’ and attention than community and connection.

From a business perspective, it’s hard to justify spending time on social media. He’s been experimenting with LinkedIn and succeeding, but “there’s no aspect of fun on LinkedIn.” (I agree—it’s boring AF—what can we do about that?)

Some thoughts on how to fix it: Focus on building your email list and a deeper psychological understanding of your prospects. Test paid ads in other newsletters and/or write guest posts for folks in your niche. The business basics: People and relationships power everythingand that won’t change. He says he’s “lost all techno-optimism,” – noooo! BUT there will be something else—we can’t predict it.

2️⃣ Preparing for Joshi Herrmann NUJ talk on launching local news sites and growing your paid newsletter. Joshi is the founder of 

The Mill, which has just reached a six-figure reader milestone. Exciting to hear they’ve announced a major hiring round (hiring 11 staff in FIVE cities) and are expanding into Glasgow and London (making hay as the Evening Standard goes from daily to weekly). Love the ambition! Bringing deeper narrative journalism to local news. What local news to you read/need? Let me know and I’ll ask him.

3️⃣ Went to a Scaling Paid Subs Mind Meld with Lex Roman. I love her new project, Journalists Pay Themselves, for reader-funded journalists. Sharing tiny experiments and helpful resources in her newsletter and hosts free monthly meets to help folks grow their paid readership. We discussed pricing and tiers and tried to work out why anyone would pick the middle tier!? Plus, a hot-seat publication rundown is super useful. I’m hosting the next session on Monday, July 1. RSVP here. Interview with Lex coming soon!

Nika

PS It’s the Publisher Podcast & Newsletter Summit / Awards on Wednesday. Esther Kezia Thorpe shared this post on what burnout feels like and how challenging event marketing is as a part-time gig and full-time parent. They’re open to ideas re partnerships, investment, or refocusing to work smarter, not harder. The lineup is insane – last chance to grab a ticket here.


Cool Reads

▶️ 12 mind-opening highlights from the panels at the Newsletter Conference [Newsletter Circle] Great summary. Ciler says an AI notetaker is a must next time to stop the hand cramp.

▶️ An AI-powered necklace that remembers your conversations for you [Compass Wearable] Are we entering the post-smartphone era of personal devices? I might be alarmed to hear how much I talk to myself.

▶️ Tiny Marketing Actions: The Six-Week Experience [Pam Slim on Maven] Like this concept. How to execute TMAs on a daily/weekly basis to grow your business with a community of small biz owners.

▶️ Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World [Gary Vee] on the nuts and bolts of growing your business in 2024 and beyond. I’m enjoying the audiobook as he goes off-piste.

▶️ Fairytrail app redesigned for finding nomadic friends and adventures worldwide! How they’ve pivoted their business post-Covid to address the problem of loneliness as a remote worker.


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Categories
Blog Culture New York Tech Work

Sticking it to Stigma: Hot Octopuss’ Banned Sex Toy Campaign

Screen Shot 2019-11-07 at 20.16.04I’m proud to be working with Hot Octopuss, a London-based inclusive sex toy company.

This week they launched the Show Stigma The Finger campaign, starring six activists wearing nothing but the middle finger.

Show Stigma The Finger was designed to be displayed across the Big Apple but was banned by numerous media buyers, deemed “too inappropriate.” Despite falling foul of regulations, the company rallied support from local New York street artists to bring the campaign to life at one location in Manhattan and online. It hopes to highlight and break down prejudices and phobias standing in the way of women achieving healthy and happy sex lives – a mission the brand has been working on since 2011.

“‘No’ wasn’t an acceptable answer for this one. When we were told the ads were too inappropriate, we knew we had a duty to make sure the world saw it. The stars of the campaign are giving a fearless F-you to years of stereotypes that society has placed upon them. They’re standing up for anyone who’s ever been told they are too big, too old or not pretty enough to enjoy sex. It’s our responsibility to make sure these voices are not silenced, so we are going ahead with the campaign despite what the authorities say,” says Jules Margo, COO and co-founder.

You can see the campaign in Downtown Manhattan, NY until the end of the year or online. Its launch coincides with the release of their latest toy – the DiGiT – a gender-neutral finger sex toy that demonstrates how powerful a single finger can be. For every toy purchased the company will be donating 10% of profits to charities chosen by the campaign’s six activists.

The faces behind the fingers are rebelling against homophobia, ageism, ableism, colourism, body shaming and transphobia.

The company collaborated with multi-disciplinary artist, Aleksandra Karpowicz to execute the campaign.

Join the movement online via the hashtag #ShowStigmaTheFinger on Instagram, Twitter and Facebook. www.showstigmathefinger.com.

Photo by Cowan Whitfield

 

Categories
Blog Culture Spain Wellness

The Art of Tickling – Cosquillearte, Madrid

“How’s the soup, little Jep?” she asks him.

“You’ve not called me that for centuries, why now?”.

“Because a friend, every now and again, needs to make their friend feel like they did as a child.”

“How can I make you feel like a little girl?”

“You don’t need to, I feel like a little girl every day,” she laughs.

To tap into that energy Jep throws lavish parties for his aristocratic friends where they do the “best Conga in Rome”. He dances and has lots of sex.

Touch is a basic need, it connects the body and mind and keeps us in the moment. Not being touched enough can make us feel withdrawn, lonely, anxious and depressed. In Western cultures, massage is an expensive ‘treat’, a luxury rather than part of our daily routine, as it is in Eastern countries. Massage shouldn’t be something we have to pay a lot for, it helps us to feel connected to ourselves, the planet, and that youthful energy Jep is craving. I’m mindful of this when I see friends and like to give them a hug and a kiss hello because I know how important touch is and what a difference it can make to someone’s sense of well-being.

CosquilleArte in Madrid is a spa doing something a bit different. It’s ‘the world’s first tickle spa’ and has built up a steady roster of clients from children and teenagers to 70-year-olds, and is looking to set up franchises around the world. Intrigued? Here’s a comment piece by Andrew Kuzyk.

Tickling Therapy: No Laughing Matter

Laughter is truly the best form of medicine, right? CosquilleArte, which recently opened in Madrid, now offers half-hour and hour tickling sessions for $35 and $45 respectively in its treatment rooms, where clients can lie down on a comfy massage table…and be tickled. The name of this particular spa, CosquilleArte can be translated to “tickle yourself” or “tickle art” Time.com stated.

“My dad used to tickle me to get me to go to sleep, so it’s always relaxed me,” says owner Isabel Aires, who helped develop the tickling treatment with two trained massage therapists. “One day I just thought, why can’t I pay someone to do this, in the same way as I pay for a relaxing massage?”.

“There is no school for tickling”, she said. “We simply had to invent it ourselves.” With an environment much like many other day spas, the treatment takes place in a darkened room, with soothing music playing and a hint of incense in the air, Time’s Lisa Abend reports.

The client lies down lightly draped with a warm, soothing towel and then the sensual tickling, first with fingertips drawn along the relaxed body, then a delicate feather and so the tickle massage begins. “We use a variety of strokes”, says therapist Lourdes Nieto. “If someone is extra ticklish, we may press firmer. The idea is to completely relax them, not to stress them out in any way.” Abend, while extremely ticklish, confirmed that the treatment was in fact very relaxing and reported that everybody seems to leave happy and hooked on tickling.

Writing this article led me to think, as I have a hundred times before, how much physical touch can give comfort: the delicate stroking a mother gives to her child, the gentle rub on the back of someone who is grieving. Touch has great value, it communicates so much; it makes us all feel good when done properly of course. Our bodies respond to it. I don’t know how widely known this is, but if your partner is experiencing physical pain, light stroking or tickling, especially along the midline of the body, can help immensely.

Tickling stimulates the hypothalamus, which is part of the human brain that controls our body temperature, hunger and sensual behaviour. Many people, therefore, find being tickled and touched a sexual turn-on. If both parties are game then tickle away. Using a sleep mask or blindfold can actually enhance the sensations of touching and double the pleasure enjoyed. The soles of the foot contain concentrated bundles of nerve endings, over 200,000, which make the feet very sensitive and receptive to foot rubs or tickle rubs.

I have personally observed this to be true for myself and others I have touched. Most people are ticklish in some way, whether all over or just in a small “tickle spot”. One doesn’t usually have to look far to find a ticklish spot. Tickling and caressing makes us laugh, smile and feel physical pleasure. Some people like tickling for the way it creates bonding and brings you together, while others enjoy it in more intimate settings. Whether you are being intimate or simply relaxing, tickling can certainly lighten your mood.

Non-consensual tickling should never be administered on an individual…

CosquilleArte Vitoria

Photo by Emilio Garcia on Unsplash

Categories
Adventure travel Blog Wellness

What I Learned on a Shh… Workshop – Review

Words: Kavida Rei

Shh… is a new women-only retreat which aims to help you reclaim your sexuality and femininity and find support in sisterhood. Tantric healer and author Kavida Rei went on a taster workshop to find out more…

For over 30 years I’ve been exploring the far reaches of the world of personal development and spiritual growth. During that time I’ve been actively researching how to achieve optimum physical health and well-being and most of all, psychological and emotional happiness. So when it comes to workshops, I’ve been around. I don’t frequent them anymore, after all, there’s not a lot of spare time when juggling giving sessions as a therapist and facilitating my own Tantra groups and spa retreats. However, having recently met the girls who run Shh…, and being impressed by what they’re offering – residential retreats and London classes – I decided to jump in on a women’s workshop to find out more.

The surprise was not that I enjoyed it – of course, intimate time with women, away from my regular schedule is always delicious and deeply appreciated – but that I learned so much about my body (and mind) in four hours.

I did a fair bit of rebirthing in the 80s when it was all the rage, and since jumping onto the Tantric path in 2000, I’ve consistently practised Tantric methods of breathing with beautiful results, so I figured that when it came to breathwork there wasn’t much more I needed to learn. How wrong I was!

The workshop space itself was exquisite. The Shh… girls do things with panache and there wasn’t a detail overlooked: beautiful blankets, Back Jack chairs for those with dodgy backs, a top-notch sound-system and excellent music throughout the breathing and yoga sessions (anyone who knows me knows that I’m very fussy about my music).

All of the therapists and teachers possess the precious skill of being able to put anyone at ease. Every one of the healing modalities they present is manageable for all levels of fitness. The group consisted of women of all ages and backgrounds, which I find makes a workshop far more interesting an experience. I wasn’t bored for a minute.

The first facilitator Aimee guided us into the breathing practice with grace, humour and compassion. Initially, as we began to breathe, there was tiredness to deal with. I wasn’t the only one struggling with this issue, which is understandable considering we are hardworking women, juggling lots of balls, and living in London. Just laying down with a blanket made us all want to go to sleep…

After a surge of yawning, I made a decision to dive right into the waves of breathing without resistance at which point two trouble spots in my body, chronic problems that I thought I was stuck with forever, suddenly reached peak-pain intensity. Aimee and her two assistants were giving full attention to every participant in the group and someone appeared every time I needed loving hands on my body. They were always encouraging us to go deeper which gave me great confidence to let go even more into the process.

At one point it felt as if my entire system went ‘pop’. I had the physical sensation of diving off a cliff, alongside the realisation that I’d held on to this physiological and emotional pattern since I was in the womb. It was my mother’s fear and grief that I’d absorbed at the time. I was born carrying it in my cellular consciousness, and it has stayed with me through my whole life until now, hidden in the darkest corners of my body and psyche.

Of course! It’s totally understandable – during womb-time, you are One with your mother. This symbiosis between my mother and myself, her experience transmitted directly through the umbilical cord to me, had contributed to my own difficult experience of giving birth to my sons many years later, leading to two brutal caesarian sections. Clarity came, the pattern was cleared and I was free of the tension at last.

In the Transformational Breathing sessions, they have created an additional strategy, which differentiates this modality from say, re-birthing. Between the breathing cycles, you are taken into a particular vocal and physical release technique. This movement counter-balances the intensity of bodily reactions to the breathing, helping to move the energy through, cleansing the body of stored negative emotions.

A cathartic release came next then tears of relief and understanding. Long-held stiffness in my back, directly in line with my heart chakra let go as if by magic, and finally the two blockages in my chest and pelvis were gone! It felt as if I had a new set of arms and legs – the oxygen was flowing up and down them in a way it probably never has. I could sense the chi moving up and down my entire body in surges…I was suddenly, and unexpectedly blissfully orgasmic.

There was such peace in the group when we came to rest. You could have heard a pin drop, not a muscle was moving.

After a short break we were back on our mats, ready for Yin Yoga. The teacher Emma was such a delight, full of enthusiasm and charisma. Her voice was reassuring and calming throughout the whole practice.

Yin Yoga, as its name suggests, is perfect for women. It’s non-competitive and nurturing, feminine and flowing. Enough with the power yoga already. Let the men carry on with Ashtanga if they feel so inclined. It’s not good for us girls! We indulge in enough self-deprecation, constantly comparing ourselves to others. I have noticed a desperate lack of support between women in our society. How wonderful that Shh… brings women together in nurturing environments like this so that we can reclaim our sisterhood. The bottom line is – yin yoga feels right. It feels nourishing in a way that working out in a gym simply doesn’t.

We were encouraged to stretch to our own point of tension and not into pain. It was reiterated through the process that we were not to ‘push’ ourselves. Yin Yoga is an internal experience, in which we maintain full awareness in each and every moment, discovering what feels comfortable and right for us, individually. Another enjoyable aspect of the class was that we laughed a lot. Some of us were steadier on our mats than others, but there was no judgement, no one-upmanship, and that is a rare phenomenon these days, in our crazy world of stressing and striving.

I want to thank the whole Shh… team for the delicious space they created in which we all journeyed together. There was safety and love in the room at all times and it seemed to me that by the end of the afternoon, every woman had had a profound personal shift. Everyone I spoke to said they’d be back for the second workshop in a month.

It’s incredible what can be achieved in a 4.5-hour class when you have safety, trust and expert teaching. On the Shh…retreats, which are three or six nights long, the small group of participants journey even deeper together, supported by ten fully-qualified therapists. The residential retreats are luxurious to say the least. They are held in opulent surroundings with no comfort overlooked. It can be challenging to look so rigorously inside oneself, unveiling destructive patterns we may have carried, unconsciously all through our lives, but the challenge is made so much more palatable with the large doses of pampering, spa time, gourmet food, and divine massages.

Personally speaking I shall be adding Transformational Breathing to my daily practice and during my stretching routine I shall certainly be more loving towards myself!

As we left the team handed each of us the sweetest ‘goody bag’ full of treats and after-care information so we could look after ourselves properly, post-workshop. In true SHH… style, they’d thought of everything.

More info and bookings at www.sensualhealingharmony.com. 

Kavida Rei’s best-selling book: Ultimate Erotic Massage is out now.

www.kavidarei.com

Photo: Thanks to Caroline Hernandez on Unsplash