Tag: writing

Retiring projects

Hastings at 4 pm yesterday 🌈

🧩 Q&A with Johanna Renoth, founder of Bye, Social Media! Plus resources for building a biz on your own terms.

I was sad to hear Johanna Renoth is retiring Bye, Social Media!

She’s had a great ride – and it’s time for a change, she says in her latest post. “Over the course of the past two years of writing this newsletter, I’ve enjoyed connecting with you in the inbox tremendously!…

“At the same time, I struggled with building a brand online. Doing so frequently felt at odds with what I enjoy: exploring ideas and creativity.”

I relate. Building a brand solo is hard, especially if you aren’t visible on social media. Just heard Jenny Blake talking about this and how she’s pausing her pods for a bit to figure out what her broader business wants to become.

Switching context and juggling the maker’s and manager’s schedules is also challenging – Paul Graham’s essay. I’m using my time in units of half a day when I can.

I really admire what Johanna’s built – a strong premise and a reminder to have fun, experiment, and be playful. There’s no solopreneur manual on the internet to follow – “it’s for you to make this digital, marketing, and business world your own.”

She’s keeping the blog on Beehiiv alive to continue to be a resource for those who want to build a biz on their own terms and create an intentional relationship with social media.

Good luck with whatever you create next, Johanna – and thank you for connecting. I enjoyed our chat – here it is (still one of my most viewed pages, so you’re on to something!!)

interview with johanna renoth

What’s key is choosing the platforms you enjoy that add value – for me, that’s Substack, LinkedIn and Reddit, as they are more conversational and text-based – and then scheduling proper work time to use them.

On Reddit, I’ve helped folks with their Substacks, shared my Newsletter Talent Directory, and met a developer building a similar resource who was keen to collaborate.

I shared my panic after getting heart palpitations with NMN supplements (I thought I was having a heart attack – much too high a dose!), and I’m very grateful to Redditors for reassurance and an explanation. It helps you feel less alone.

This week, LinkedIn has brought me:

A free 1:1 call with a high-performance success coach
An invitation to join a free programme of support, networking and mentorship locally to help me grow my biz
A new book about newsletters
An illustrator who can teach me how to draw (I want to add sketches/doodles to this newsletter)
A new client and a testimonial
Ideas, inspo and links. I get excited about sharing other people’s stuff – it brings me energy and hope.

Approach it like a dating app – be intentional and get it offline as soon as possible. I offer a free 1:1 intro call because I care about and value connection and relationships. Feel free to book in here if we haven’t spoken yet.

Make use of the digital tools we have available to us. This week, I’ve been testing Sendible for social media scheduling (thanks to Adriana Tica for the recommendation – interview coming soon). I came off Hootsuite as it’s gone all corporate and is far too expensive for soloists.

Enjoying it so far – nice dashboard and a content calendar for inspo. It’s saving me time as I’m not scrolling sites natively and getting distracted by my feed. It also prompts you to re-schedule posts – a reminder to repurpose your content as not everybody sees it. Make your content work harder for you!

Happy writing ✍️

Nika 🙂

PS I’ve had enough of this bloody rain! I got wet on every run this week, and my joints don’t like it. Thanks to Kate Arnold for making me laugh.

5 Things

CJ Chilvers’ new book, Principles for Newsletters, condenses the most important lessons he’s learned from 37 years of newsletter publishing into 49 short principles. I read this last night with a glass of vino – smart and succinct.

The most important thing that determines our health | Dr Ellen Langer x Rich Roll – on how you can harness mindfulness to take control of your health. Her classes must be such fun. I’ve watched this twice – it’s that good.

Neal.fun made a museum of the internet – explore artefacts from the early internet – “a collection of everything I made when I’m bored during lecture.” Discover who sent the first spam email (DYK the term ‘spam’ was inspired by a Monty Python sketch?)

How long does it take to find (or generate…) an image to go with your posts? Er, quite a while and I often end up buying one. Drawing could be faster and more fun. Turn your scribbles into professional illustrations – even if you think you can’t draw.

My dream writer’s studio. Bringing the outside in. Walk past 1700 poets to get to your desk – with a 180-degree view of nature. Full of distractions but the right kind of distractions. Isn’t this fabulous?

Thanks for reading. If you have topic ideas or want to suggest a guest, please get in touch: nika@nikatalbot.io. I’d love to hear from you.

Newsletter Talent Directory! Add your deets here for collabs
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Tags creator economy, digital marketing, entrepreneurship, Johanna Renoth, Marketing, newsletters, Social media, writing

Newsletter

Bold Types: Abha Malpani Naismith 🇦🇪

Post author By Nika Talbot
Post date February 12, 2024
No Comments on Bold Types: Abha Malpani Naismith 🇦🇪

I spoke to Abha about her shift from corporate to solopreneur, and launching an online course that helps working mums kickstart their AI journey with joy (scroll down for the video!)

Helping working mums use AI to work better and faster – and make their first $ online

Hi Abha, firstly, I’d love to know where you grew up and your first job.

I was born in Mumbai, India. When I was three years old, we moved to the UK and lived there till I was nine. Then, we moved back to a small town in India (Aurangabad), where I finished high school.

Luckily, I was still young and fascinated by Indian culture, so no culture shock as far as I can remember!

When I was 18, we moved to Dubai. I went to university in Australia and then returned to work in Dubai.

Burnout led me to quit my job and try my hand at being a travel writer in Spain. The plan was for six months; I stayed for three years!

After my stint in Spain, I moved back to the corporate world in Dubai, where I now live with my husband and two children.

My first job was when I was 18. I was a production assistant for a film company.

Interesting. So, what inspired you to start your own business?

Apart from my adventure in Spain, I’ve been in the corporate world my entire life. After I graduated, I worked in advertising, which was short-lived – and then moved to PR.

After working in PR & comms for over 17 years, a lack of flexibility and limited growth opportunities led me to quit my job six months ago to start my solopreneur journey.

I believe in the transformative power of the internet and emerging technology. It will reshape our work and personal lives by giving us limitless tools to grow and reinvent ourselves without prior skills. We just need to start using them!

As I embark on a mission to redesign my life, I’m constantly experimenting with new tools to improve my productivity and efficiency.

This is where the idea for my business came from. It revolves around building a community of working mums who want to do the same: maximise their productivity and potential by learning to use emerging technology like AI.

The biggest challenge with AI is not knowing what to use it for and not realising its potential until we see it applied to achieve a task in record time.

I decided to launch my business to address these challenges, and it’s in its very early stages.

You launched your first online course recently.

Yes. It helps mums start their AI journey whilst having some fun. It teaches you how to write, illustrate, design, and publish a children’s book in one hour by using ChatGPT, Midjourney and Canva.

I also offer free resources on using AI tools and building a side income for those interested.

The aspiration for my business is my pursuit of time and financial freedom and a mission to inspire others, especially working mums, to believe in the possibility of creating a life that combines career and parenthood.

This is now so much easier to achieve with emerging tech at our fingertips.

Yes! Sounds fabulous. What are you most excited about at work right now?

I’ve been learning and reading about how to be a solopreneur for the last two years. I’m finally putting everything I’ve learned into action and loving it!

It’s a lot of work, and being a one-woman show whilst having two small kids is no easy feat, but I believe in what I am doing and feel grateful that I get to do this!

We are lucky in Dubai that home help is easily accessible and affordable. Because of this and my husband’s consistent encouragement, I have everything in place to build a life where I have time and financial freedom.

How do you stay on top of industry trends?

I subscribe to and read a lot of newsletters and pay for a handful of them! There is so much content out there – relying on people you trust and can relate to, who know what they are writing about and are enjoyable to read, is the best way to filter out the noise and stay on top of what you need to know.

In order to get the land of cool, you have to climb Cringe Mountain

How are getting yourself out there, building a network and finding collaborators?

I started focusing on my marketing efforts at the beginning of this year, and I need to get better at it and be more efficient.

Once I started on my own, I realised how much harder it is to do your own marketing than it is to do it for other people or brands.

I’m keeping my email list engaged with a weekly Substack newsletter and working on some free resources to help grow my list. I’ve been repurposing some of that content on social media.

I’ve been showing up on Instagram almost daily and being more active on LinkedIn, Twitter, and Medium. I’m also planning to launch my YouTube channel in February!

I am part of many communities and have been networking there. This has led to several speaking and podcast opportunities, all of which I have taken!

To sell my online course I had to be super active on social media. I feel like I am at the top of the cringe mountain, but I’m past caring, lol. I also experimented with Facebook and Instagram ads.

Now that I better understand what I am trying to solve, I’m finally building a website that will help me better serve my audience.

I hope all of this will give my business the boost it needs to take off. Consistency is key, as they say, for at least two years!

Good luck with YouTube. You’re very engaging on screen, so I’m sure you’ll smash it!

What does ‘success’ mean to you these days? How do you balance ambition and contentment?

I think the definition of success changes depending on which phase of life you’re in. Right now, it’s making money by doing what I love and having the freedom to do that in a way that fits with my life and kids.

My ultimate success would be time and financial freedom to spend my days as I please.

Interestingly, I feel lucky that my success and happiness are mutually exclusive. If they come together, my happiness will magnify, but I am happy nonetheless (cheesy, I know!).

I am also of the mindset that I am so blessed that I get to be on this journey, so I have an obligation to succeed! The failing is in giving up; if I don’t give up, I know I will make it. That’s my current mindset.

“Dubai has THE best food in the UAE!” Dishes to devour when you get there…

You mentioned burnout earlier and quitting your job. How do you take care of your health?

As I’m just starting my business, I am very driven and tend to skimp on sleep; there is so much to do, and I am eager to get on with it. I am so wired, but therefore also tired.

I am very aware of it, though, and I try not to ignore how I feel for too long. Reminding myself of the law of diminishing returns is very helpful in these cases. So, if I feel exhausted, I choose rest – even if I don’t want it!

I am also trying my best to do the basics consistently. Exercise is non-negotiable, and I workout a few times a week. I’m trying hard to take breaks.

I also try to eat clean at least five days a week, but it’s hard when you’re at home and you know where the keys to the snack cupboard are!

What’s the best piece of advice you’ve been given?

You don’t learn anything by osmosis. You learn by taking action. Get comfortable taking messy action! – Jessica DeRose…also an online business coach.

Yeah. That’s my mantra. It’s easy to get stuck in the ideas phase and think we have to have it all perfectly in place before taking action. But life is too short!

Are you happy? Is there anything you’d change?

I’m the happiest I have been in ages. Not having a stressful and depleting job has shifted my energy enormously. I am using this newfound energy and optimism to build my own business.

I get to see my kids more and manage my own time – I really could not ask for more!

Now I just need to make it work so I never have to go back to a 9-5 😁

Can you recommend one book, podcast, and course for digital entrepreneurs?

📕The Big Leap by Gay Hendricks

This is the last book I read, and it’s been a game-changer for how I think about time.

As a working mum, I struggle with time and have always seen it as being in short supply. The book introduces the concept of ‘Einstein Time’, which makes you realise that WE are the source of our time.

This means time is not finite, and because we are the producers of time, we can create as much of it as we want! This book also introduced me to being in your ‘Zone of Genius’, which was revelatory!

🙇🏻‍♀️Amy Porterfield’s Digital Course Academy

This opened my eyes to the potential of being a wildly successful online entrepreneur by solving a problem using a skillset I already have.

The way she teaches and her structured programmes enable anyone to do the same. It’s an expensive course (about $2,000) but worth it.

Amy Porterfield did $100 million in her business last year, so you are learning from the best if you want to start your online business.

🎧Steph Taylor’s Imperfect Action

Steph Taylor is a student of Amy’s, and she has a great podcast focused on the magic of taking ‘imperfect action’ and how done is better than good. It’s an important reminder not to get stuck on our quest for perfection that rarely moves us forward.

Who should we interview next and why?

Anna Burgess Yang would be great for you. She left a 15-year career in fintech during Covid (and her husband did too, I think) as a product manager to pursue work she loves. She creates resources for solopreneurs and small businesses.

I’d be happy to connect you if you’re interested?

Definitely – thank you! Also curious to know more about your Spanish adventure…next time! And I need to get my ass over to delicious Dubai for some sunshine and shopping.

How can readers get in touch with you?

My website is almost ready! It has all the information here.

Check out Abha’s wild ride so far! You are a part of it, so let her know what you think.

If you enjoyed reading this, join The Shifties for the full experience.

Tags Abha Malpani Naismith, AI, Amy Porterfield, artificial intelligence, entrepreneurship, Gay Hendricks, Nika Talbot, online business, parenting, solopreneurs, The Shift, writing

Newsletter

On nimble power and driving industry conversations.

Post author By niccitalbot
Post date July 23, 2023
No Comments on On nimble power and driving industry conversations.

“The only way to succeed in media is through niches.”

I just queued for 15 minutes and paid £11 for two scones.

On autopilot and about to swipe my card when my brain registered the price.

“Is that right? £11 for two scones to take away?” The waitress nodded her head. “I know. I’m sorry. It’s the cost of the ingredients. Everything’s gone up.”

I’m in a multi-award-winning free-from tearoom in an old fishing lodge. Set in a hamlet with lakes, a caravan park, a working farm and walking trails – mostly locals and a few tourists.

I looked around, and the place was packed – families, kids, dogs under tables, people on laptops.

Not one table left outside on the terrace. Going niche is big business. They’ve gone an inch wide and a mile deep – offering over 50 gluten-free cakes and bakes. Crazy combinations to surprise and delight the customer.

I’m sure it wasn’t this expensive last time I came, but here we are. The cost-of-living crisis – one year on.

Not seeing much evidence of that here, mind. The woman before me didn’t bat an eyelid at £23 for a small order. The folks behind me talked about the best places to eat and where to get good quality cake.

People will pay for something niche and different. We associate higher prices with quality.

We may have cut back on non-essential spending, but we’re not willing to compromise on other things – life’s simple pleasures. Our daily rituals and routines.

Time out, good food, company and conversation. A nice place to work.

I paid a premium to not be treated as an afterthought. I stopped eating gluten a few years ago for health reasons, and it’s a pain. Often not much choice on the menu – usually chocolate cake and boring biscuits.

Here I can have anything on the menu – and something different whenever I go.

As they say, the riches are in the niches.

They are celebrating their 10th anniversary and clearly doing something right. Younger staff, shorter hours, a simpler menu, local deliveries, an online shop, and gift vouchers.

With a vision that people can get behind. Simple food created with love.

She handed them over. Big, fat, juicy scones, wrapped in paper bags with little pots of jam and rolled butter.

They tasted great and didn’t crumble and fall apart, so she’s got the magic recipe right. All that trial and error has paid off.

Got me thinking about niche media and what I can take away from this for my business.

Shorter hours, a simpler menu, pricing, a 5* experience, printed content, maybe.

Little things to surprise and delight. An inspiring view on the road. A thank you note to new clients. A cuppa and a chat.

There is no problem a cake and a cuppa can’t fix.

Something so simple and universal is very powerful.

Nika

Things to Read, Listen, and Watch

Jacob Donnelly on the concept of nimble power, at FIPP World Media Congress 2023. “My belief is that going forward, the only way to succeed in media is through niches.” Morning Brew’s ethos: “Business doesn’t have to be boring.” Full report here – worth a read.

6 steps to kicking ass as a freelancer with Eman Ismail – brilliant advice on being intentional with your pricing, niching, life-work balance, and creating a 5* experience. Really enjoyed this one.

Eve Arnold wrote a piece on how to never run out of things to write about. She’s just published her 900th article on Medium (updating its Partner Program incentives btw). Spotted this in Chenell Basilio’s fab NL.

PS, I’m watching ‘Deep Fake Love’ on Netflix. So bad it’s good!? Slightly alarmed that this is being classed as entertainment. But then it’s raising awareness, I guess.

When did life get so complicated? Bring back Cilla Black and her sympathetic shoulder pads. The wordplay, the innocence, the rituals, the flirting!

Classifieds

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CEX 2023 is for contentpreneurs interested in building and growing their content-first businesses without relying on social platforms. Get access to all 45 sessions and learn from the best. Advice from experts on newsletters, podcasts, communities, SEO and more. Get $100 off your Digital Pass.

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Tags content entrepreneurs, FIPP World Media Congress, freelancing, newsletters, niche media, small business, writing

Interviews Newsletter

Twitter and Threads 🧵

ALSO: An interview on marketing without social media | #121

Have you left Twitter for Threads yet? 😉 I played for a couple of hours on launch day.

Instagram has over 2bn monthly active users, which explains why Threads has exceeded 70m sign-ups in less than 48 hours.

Very smart move letting you port your existing audience over (stop, think. Do you actually want to!?). The worst thing about joining a new social network is starting from scratch with zero followers.

Initial thoughts – it’s fast, clean, light, good UI. I like the simplicity – no fancy features yet, fun for now. Good vibes – it feels like Twitter c2008. It is the first-week flurry and novelty factor, but people seem to be enjoying it.

I’m not loving the data grab.

Threads collect the same data as Instagram, Facebook and WhatsApp. From Znet: “Threads collects users’ physical addresses, health and fitness data, and sensitive info like biometric and ethnic data. Twitter does not collect these types of data.”

It’s unavailable in the EU for now – privacy nightmare, but people are finding ways around it – a tip here from Jens Joseph Mannanal, co-founder of Passionfroot.

Future versions will integrate with ActivityPub, a decentralised social networking protocol, so you could potentially take your content elsewhere. The friendly fediverse as it’s called – interoperability is where the industry is heading.

Early days, but I think it’s worth your time, especially if you used to enjoy Instagram.

All this talk about strategies to win on Threads already. Ugh. Chill, keep it light, and reconnect with long-lost friends! Mine will be tiny threads as I hate typing on my phone. There’s no desktop version yet.

LinkedIn is still my main social platform, and I’m trying something new over there – themed weeks focusing on specific topics. So, this week it’s ‘newsletters’, and how to market yourself off-socials. Timely!

Meta has chosen a name that the Germans can’t pronounce very easily, which seems bizarre in their quest for world domination.

Expect to see even more puns on the platform. Stitch is a serious contender.

At least it’s not Threadz… 🙀

Listen to a special episode of the Hard Fork podcast with the head of Instagram, Adam Mosseri, on why the company now wants to take on Twitter.

Interview: Johanna Renoth, founder of Bye, Social Media!

Johanna Renoth is the founder of Bye, Social Media!, an agency for marketing without social media. She helps small businesses, creators, and solopreneurs thrive away from the algorithms.

In this interview, she shares her insights into moving her marketing off all social media, how her PhD on social media inspired her to make the move, and what she’s learnt in the past year of pursuing this avenue.

Food for thought here – enjoying your marketing is important.

I have mixed feelings about this. I agree with a lot of what Johanna says, but social media is a gift and we’re lucky to have it.

I don’t take it for granted – it is a great time to be a creator. We can share ideas and connect with others for free.

If I stop enjoying it, I’ll stop doing it.

READ JOHANNA’S STORY

Things to Read, Listen, Watch

The Write to Roam | Ethan Brooks. An inside look at how 6 & 7-figure writers make money, and on their own terms (via the Copyblogger podcast).

Chenell Basilio | Build In Public podcast on what newsletter creators are doing differently to grow to 50K subscribers. “Find the thing that feels like torture to others and a gift to you. And do that thing!”

Josh Spector studied the home pages of 10 smart creative entrepreneurs. They have a LOT in common. Here are six approaches you can borrow from them for your own site (via For The Interested).

– Just keep going 🙂

Nika

Classifieds

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Tags content marketing, digital marketing, entrepreneurship, newsletters, Social media, Threads, Twitter, writing

Newsletter

Become a next-gen writer now

Post author By niccitalbot
Post date March 20, 2023
No Comments on Become a next-gen writer now

Take a stand on how you will – and won’t – use AI

“Why learn anything when you can get AI to do it for you?”

I saw that comment on a LinkedIn post by writer Yessica Klein on the back of the ChatGPT4 release this week.

She said her heart skipped a beat as a lifelong learner and curious person. Her job as a writer is to make AI work in her favour and ALWAYS use critical thinking and fact-checking to ensure accurate information. “Yes, I’m a fan of OpenAI – but what will happen to critical thinking? Can we trust the feedback loop?”

I agree. It sets alarm bells ringing. Shallow thinking patterns? SEO-stuffing? Will we rely on AI too much for decision-making? I worry that short-sighted decisions are being made (letting writers/marketers go etc) based on new technology we don’t completely understand yet.

The AI space is moving at a dizzying pace. We need to let the dust settle and see the bigger picture. Integrate AI into our workflow and, learn more, upskill teams – right now, it seems to be solo writers and marketers tinkering around with it.

Had to chuckle at this piece by Digiday on the AI race – all the latest developments. Pretty soon, we’ll need our own AI to keep up with – and make sense of – the updates.

Imagine when GPT5 rolls out… we’ll be queueing up for brain transplants.

Fascinating to see some of the use cases – personalised learning – Duolingo’s new AI-powered virtual tutor for £20 a month. The Icelandic government is using AI to preserve the country’s language – fantastic.

I’m experimenting with ChatGPT – as a digital assistant. I’m excited to see how it can help me to be more productive and creative, but I can’t see how it will save me time (too much fun). It reminds me of an ex who refuses to use Sat Nav because it sends you round the houses – the journey takes longer. He likes map-reading and using his brain.

Very sensible 🙂 Good to set some boundaries around it.

There are also copyright issues to resolve re creators’ images and works, unintentional plagiarism etc.

WIRED just published a piece on how they will and won’t use generative AI tools – aggressive against its use. Smart move. Good to see them taking a stand.

Writers must do the same and say how they use AI in their content. I should add it to my Terms of Service and website. One for #CopywritersUnite.

Interesting perspective from Paul Roetzer, founder and CEO of Marketing AI Institute. He says as more shiny tools flood the market, real content, human-made, will become more valuable. People will crave content that comes from human hearts and minds.

I find that reassuring. It also means we can potentially charge more for our work 😉 Can you afford real human content?

I like the idea of having a ‘Certified Human Content‘ badge or watermark for authenticity. I can’t do that on my Substack posts – be interesting if a tech platform like Substack, as WIRED has, took a stand on it.

He also said we’re having the wrong conversation. It’s not about AI taking our jobs (it will create more work). LLMs are getting all the media attention right now, but AI goes much deeper than ChatGPT. We’re talking about the personalisation of experience, content, and decision-making.

Autonomous human robots – one robot for every human on the planet – are the end goal.

Personalised newsletters – yes! I see the value in that. But what I really want to know is how AI will give us back time, extend our lives, and help our productivity and happiness?

I want to live to a ripe old age. A happy, healthy life frolicking in the Italian countryside. Reading books and writing with the sun on my back. Making olive oil, drinking local wine and eating tomatoes that taste like tomatoes…

If AI can help me get there, I’m interested!!

Companies need to make a shift in content strategy – a more human approach.

And part of my strategy is saying no to things.

I’ve signed up for MAI’s AI for Writers Summit on March 30 to learn more about ChatGPT and other tools – you can sign up here for free (courtesy of Writer.com).

Nika 🦾

🔥The Shift Hot 5

LinkedIn launches ‘Collaborative Articles’ – using AI to expand its content, beginning with a new initiative, which will use AI prompts to call on users for expertise and input. Smart move. It’s harder to start a conversation than join one. To incentivise, they’re also adding a Community Top Voice badge. Play the LinkedIn game!

The Solo Author – Diego’s Pineda’s new book for solopreneurs. Enjoying this – actionable advice and exciting ideas on content marketing and thought leadership evolution. His niche is how to write a book and leverage it for your business. Check it out at soloauthor.com (free chapter).

Newsletter Growth Tips from Josh Spector. 13 bite-sized videos on YouTube. Advice on finding your niche, free vs paid, building a content system, pricing ads, client acquisition and more. Super handy to have all this in one place – thanks, Josh.

Building in Public Definitive Guide 2022 – a free guide to the ‘building in public’ movement from content creator Kevon Cheung. Benefits, channels, writing tips and his Public Lab. I’m enjoying Kevin’s column in Courier on audience-building and growing an online business.

LinkedIn Podcast Academy: what does this mean for B2B creators? LinkedIn has launched an in-house podcast network featuring B2B-related news hosted by some of the platform’s biggest B2B creators. Going all in on empowering B2B creators in ’23 – great to see!