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🕵🏻‍♀️ Insights on Israel-Palestine, Shoplifting woes, self-care, and a bit of Mitski

Five solidarity actions you can take right now

It’s a week since Hamas launched an attack on southern Israel, and the footage coming out of Israel, Gaza is horrific and heartbreaking.

Can’t look at it, but can’t look away.

My thoughts are with the people of the Middle East – Israel, Gaza and beyond. Praying for peace and hope for the future.

I was in two minds about whether to post anything this week – it’s not BAU, is it? It feels insensitive and inappropriate to be posting humorous content right now.

And we need to be mindful about what we’re sharing on social – lots floating around from unverified accounts.

As Prof Samuel Woolley said about Russia-Ukraine, sometimes it’s better to say nothing and let the witnesses and experts take up the space.

People need to practise strategic silence. We should leave it up to the people who really understand the situation to post as much as possible.

We should give them our support, but we should allow people with expertise to do the talking.

Kaya Yurieff posted about this dilemma and how some creators are pausing brand partnerships and usual content now.

There’s no right answer. It’s a tricky balance – damned if you do, damned if you don’t. Silence is communication.

So, you do whatever feels right, which for me is to share stories from human rights monitors, shine a light on them, and let the oppressed educate us.

Graphic war images go viral

I’ve never seen such graphic imagery on social media – photos of dead babies promoted as ads on X from Israel’s government account.

It is shocking and deeply uncomfortable, but I can see why they’ve done it to ensure maximum visibility and tackle any conspiracy theories. There is a lot of misinformation. I have to verify my X account every time I post/update.

Seeing regular ads pop up on my feed is also jarring and annoying.

A simple and succinct historical background

I’m trying to understand this conflict better – often described in Western media as complicated and deadlocked. So, you have to choose your media wisely and seek out writing by indie journalists in Israel and Palestine.

• A simple guide to break down one of the world’s longest-running conflicts [Aljazeera English]

Five solidarity actions you can take for Palestine and Israel [Quakers in Britain]

This escalation must be understood in the context of 55 years of Israeli military occupation of Palestinian land and 75 years of dispossession and oppression of the Palestinian people.

It has been proven time and time again that there can be no military solution. Without an end to the occupation, equality, and full dignified human rights for all, this cycle of violence will never end.

• +972 Magazine is an independent, online, nonprofit magazine by Palestinian and Israeli journalists.

I don’t know the solution for Israel/Palestine, but war isn’t the answer.

As the son of a missing Israeli peace activist said, “You can’t cure killed babies with more dead babies. We need peace.” Vengeance is not a strategy. 


Shoplifting woes  

I bought some eco pens from WHSmith yesterday – £9.99 and security-tagged with a plastic padlock 🙄

This is a new thing. I asked the sales assistant why, and he said, “It’s not just pens; it’s everything.”

Shoplifting is a big problem.

The cost-of-living crisis is still with us, and Xmas is coming. I saw on CBS News that Target is closing nine stores because of surging retail theft.

People are struggling everywhere – it may be less visible, but it’s no less important.

Have you noticed there are more security guards in the shops? Chatting on their walkie-talkies and sharing intel.

I’ve had them follow me round. I hate it. Puts me on edge and doesn’t make for a relaxed shopping experience.

Stealing isn’t right, but again, it’s context and empathy. People must be desperate to steal pens and food.

There’s bad shit happening, and the world can feel scary sometimes – planes are flying overhead as I write this.

A gentle reminder to step up the self-care, look after No 1 and check in with others this weekend 🙏

I’m enjoying Mitski’s new album. There’s something about the simplicity and purity of this that’s resonating with folks – My Love Mine All Mine is beautiful. 

Miski: The Land is Inhospitable and So Are We

– Nika

PS I applied to host a Substack Writer Meetup. I was planning to start one, so am happy they’re providing support.

Let me know if you’re local (Sussex/Kent) and fancy co-hosting one 👯‍♀️

Smart move – the network effect. Like Avon, Ann Summers, and Tupperware had strong communities – Substack will soon be a household name.

Thank you for being my subscriber – and on this journey with me.

Thoughts, ideas and suggestions welcome. Let me know if there’s a topic you want me to write about or someone you’d like me to interview: nika@nikatalbot.io.

Guest posts are welcome too. I love getting your emails, and I read and reply to every.single.one.

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The ’23 Unsung Content Entrepreneurs

An estimated 50 million people are operating in the creator economy as of 2023, but most attention goes to the 1% who make big bucks and have audiences totalling over 1M.

So called ‘middle-class creators’ – those earning money from a content business – get ignored.

So, The Tilt has launched the Content Entrepreneur Awards with its first class of Unsung Content Entrepreneurs. They did a callout in their newsletter and socials, asking their readers for nominations. Meet the shortlist.

It features creators of all ages from around the world covering diverse topics. Some great people here to connect with and learn from.

The top Unsung Content Entrepreneurs will be announced and celebrated at Creator Economy Expo, May 1-3 in Cleveland, Ohio.  

I nominated Marianne Lehnis, founder of The Green Techpreneur, and am delighted she made the shortlist!

It would be fun to turn this into a #CreatorChallenge and follow the journey of a small cohort, over the next 12 months.

Team up with a couple of other newsletters in the space, interview them all and share on our platforms for wider reach.

Where are they now, and where do they want to be this time next year? Set some goals and accountability. Check-in regularly and share any asks/offers…

Then interview them all again next year to see how far they’ve come…

…and turn the interviews into an ebook: The Creator Business Book to share ahead of next year’s CEX. A book is a brilliant business card and goody bag merch!

Most awards are a one-off event, which is a missed opportunity, IMO. Why not share a creator’s journey, problems, solutions, and learnings over a year or more?  

Others can come on board and join the challenge… keeps us all motivated, working towards shared goals, and builds a deeper connection.

As Ralph Waldo Emerson said, “Life is a journey, not a destination.”

So, let’s get this challenge started!

Interview #1 with The Green Techpreneur coming up in the next issue.

Let me know if you have any questions for Marianne or the other nominees, and if you’d like to join the challenge.

Good to put yourself out there and enter as many awards as possible. IPSE has just launched its Freelancer Awards 2023 – few new categories. And the Publisher Newsletter Awards has been extended till 5 May.

Get entering! If it’s free, you’ve got nothing to lose.


Teens and chatbots…

Julieta and her mates have been playing around with Snapchat’s new AI chatbot.

‘My AI’ is pinned to the app’s chat tab above conversations with friends.

It’s powered by the latest version of OpenAI’s ChatGPT, but some key differences exist. You can name it, design a custom Bitmoji avatar, and bring it into conversations with friends.

So far, mixed reactions, and it’s raised some privacy concerns.

You don’t have to interact with it, but you can’t remove it unless you pay for Snapchat+, their premium service. It says it doesn’t know where you are, but if you ask where the nearest pizza place is, it tells you exactly where you are.

It’s less formal, a bit chattier than ChatGPT (we had both tabs open to compare responses), and has an attitude… didn’t like it’s new name: “KittenWhiskers”. Named her “Curious” because she asks so many questions.

We asked Kitty to name the 50 states of the US, and it refused, saying, “I don’t think that’s a good use of your time.” Had to ask three times and eventually got an answer.

Teen verdict: “Everyone is playing with it now cos it’s new, and it helps with homework, but we might not be bothered in a week….”

Well, it’s teaching them prompt engineering, which is a valuable skill. They will be using these tools in the future, so why not learn about AI together, talk about it, and help shape it.  


The Shift Hot 5 🔥

Introduction to content design course is back on FutureLearn. Next iteration – a free 4-week course. Learn how to apply user-centred design methods to enhance your digital content and comms. Register here.

Creator Economy Summit takeaways. 400+ people in LA last week at The Information’s annual event. Search #creatorsummit on LinkedIn to see some insightful recaps and thoughts on the state of the creator economy.

The “magic no 39” – if your podcast episode is downloaded 39+ times in the first week of going live, it qualifies as among the top 50% of all podcasts worldwide! Top tips from Chris Phin on how to make money from podcasting (article + replay).

Passionfroot Guides for Creators – how to price newsletter ads, podcasting checklist and more to come. Really like their #TechForGood ethos and service – doing a demo of their backend OS that helps creators manage their financing and workflows in one place. More of this to come…

Great piece by Simon Owens on why the Creator Economy “middle class” does exist. I don’t like the framing of a “creator middle class” either – good to query the definition. Creators aren’t employees, they’re small businesses/entrepreneurs.

And businesses take time to build, which is why these studies should have minimum requirements for inclusion and take a long-term view. A creator career is definitely feasible, though. Send him your thoughts.

Enjoy the Kingy Thingy! 👑

Nika 


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Going all in on LinkedIn

Stay ahead of the game in 2023 with 7 LinkedIn updates

I’m going all in on LinkedIn this year – posting and engaging on one platform daily to save time and stay sane. LinkedIn is the granddaddy of social media – celebrating its 20th birthday in May!

Mind-blowing to think it has over 900 million members in over 200 countries and territories. That’s a lot of eyeballs on your posts 👀

LinkedIn is seeing a lot of in-app activity due to the Twitter storm and layoffs. I’ve heard many people talk about doubling down on it this year, so it’s helpful to know what’s happening.

LinkedIn has announced 7 new updates coming in 2023 – more help for creators including:

• Creator analytics – see your top-performing posts and what’s working for your audience

• New features to make newsletters more discoverable

• The Focused Inbox to help with spammy sales pitches and random InMail

• Tailored job collections for casual browsing – curate your wishlist: mission-driven startups, remote jobs and travel inspo

• Post-scheduling and the ability to edit submissions afterwards. Hurrah! It’s been a long time coming.

Great to see them going all in on newsletters when Meta and Twitter have dropped their newsletter programmes. 36K+ newsletters published on the platform (still needs a directory and the ability to download your subscriber list).

They have big ambitions for newsletters. Will we see a TikTok-style creator marketplace with AI ads?

Just reading Jack Appleby’s piece on using LinkedIn (not Twitter) to build your career personal brand. He posts daily and copies and pastes his tweets (it works!). No need to overthink it.

LinkedIn posts have a longer shelf life and decent organic reach, and it’s the place to be for B2B marketing. It’s also been a reliable source of work for freelance projects over the years.

I agree with him that building your career personal brand on a site linked to your CV makes sense. Your profile page is your sales page/lead magnet!

I’m also keeping an eye on the LinkedIn for Creators page and the Creator Weekly newsletter for content opportunities, including the next round of the Creator Accelerator cohort. How did the last batch do? I will find out – be good to hear their insights.

I get all my social media news from newsletters to save time and monitor trends in one place (using Inoreader for RSS – a fantastic tool, you can add newsletters).

1. Jack Appleby’s Future Social – the latest on social media strategy, the creator economy and more.

2. Social Media Today – the latest news, trends, and tips (a relaxing read, no annoying pop-ups).

3. Matt Navarra’s Geekout – a range of resources for social media managers (and geeks!).

4. Nicole Tabak’s Social Media Detox – thoughts on life and self-care for content creators. Creator burnout is real.

5. Daniel Roth’s Creator Weekly – a resource for creators on LinkedIn: what’s trending and which creators are making an impact.

6. Jaskaran Sain’s The Social Juice – he is rocking Reddit with his roundups on r/socialmedia and his subreddit r/marketingcurated.

7. Lucy Hall’s Digital News Roundup – a special session on LinkedIn at the Digital Women Live Conference on 22 March.

I do social strategy for clients and don’t always have the time and energy for personal updates. I’ve simplified my process – pick one platform to focus on. Separate accounts so I don’t have to follow clients from my personal one. Pomodoro to block time – constraints help! Different phones for work and me.

I write all my posts in a Word doc a week ahead and get sign-off from clients. I can sign my own off on Fridays 😉 Need to spend some time curating my feed to have a useful and inspiring timeline.

As Tim Ferris said, “The person who curates better information feeds gets better thoughts”. 

Go on little adventures! It can be mundane, so it helps to work in different environments and, ideally, do it with others. It will lead to better quality posts than doing it on the fly and trying to squeeze it into the workday – save that for the interaction.

You can help each other learn new tools (LinkedHelper is highly recommended!) and amplify each other’s reach.

It helps to remember that it’s ‘social’ media and not just about numbers and data. It’s about engagement, connection, and conversation. One conversation can change everything! 

I was listening to Derek Sivers’ podcast (he doesn’t do social, he’d rather read a book), and he said “business is about helping people.” Yep. When did it get so complicated and time-consuming – data, analytics, automation and planning tools?

Let’s keep it simple, have fun and stay sane. More time to read books, be in nature and do the important things in life.

r/LinkedInLunatics – a subreddit for insufferable LinkedIn content. Now celebrating 200K subs and launching its own Discord server. Meet the LinkedIn characters… Beware deep rabbit holes ahead 🕳 🐇


🔥 The Shift Hot 5

Thinking Forward 2023 report (We Are Social). Digging deep into the many-tentacled thing social has become. The way we explore the internet and discover content is evolving. Platforms that de-centre creator profile pages have grown dramatically. We’re moving towards sites like Substack that enable collective authorship.

How reading fiction can make you a better person (Big Think). Instead of walking a mile in someone’s shoes, try reading a chapter of their book. Research shows that fiction helps you neurologically relate to other people’s experiences. Better social interactions and the ability to read the room. Never trust a man who doesn’t read fiction.

Having trouble with that phrase? Try this…(The Freelance). DeepL has released an online writing tool that it says goes beyond the usual spelling and grammar checkers. It can help you improve your writing by “syntactically reformulating” certain phrases and jargon-stricken sentences. Currently free in beta mode.

YouTube shares its creator economy trends for 23. How creators have become mainstream entertainment and why creator-driven content is winning the streaming wars. Creator and journalist Jon Youshaei explores this phenomenon on the streets of Los Angeles in his ‘Creators vs Celebrities’ series.

Every is launching a new kind of conference, Thesis, in partnership with Interintellect. 20+ writers with the most exciting ideas on the web present 15-minute talks and host intimate salons that explain their big ideas in simple terms. 25 February in New York. Online everywhere.


Thoughts, questions, or topic suggestions?

Get in touch. I’d love to hear from you! Email nika@nikatalbot.io

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