Categories
Newsletter

Interview: Nadeesha Uyangoda – “I’ve plenty of time to write now.”

The Only Black Person in the Room author talks about life in Milan during the lockdown. 

Nadeesha Uyangoda’s first book is a memoir/personal essay about racial issues and identities in Italy. Uyangoda, 27, is a freelance journalist and currently quarantined with her mother in Milan. 

How are things?
I haven’t left my house for almost a month now. I’m working from home, which isn’t an issue for me since I’m used to it. I think those who live in the cities, in small apartments, sometimes without even a balcony are most affected by the lockdown. 

Online food shopping isn’t an easy task these days. Everyone is doing their groceries online, and there aren’t many delivery spots available. I have to go to the supermarket, and the queue is so long I’m always tempted to give up. However, there’s no shortage of goods right now, except for flour and yeast – people are cooking just to fritter away the day. 

Over the next few weeks, we’ll see if the lockdown is affecting the availability of local produce. Italian agriculture seems to be at risk because of COVID-19: seasonal workers, who usually come from abroad, stayed at home this year.

What’s the mood like?
Emotionally, there have been two moments: at first, the general mood was hopeful, cheerful even (“We’ll get through this,” “It will be fine.”) Then we started to look suspiciously and angrily at people outside of their homes. Some people have even posted pictures and footage of joggers, neighbours walking dogs, and fellow citizens doing their shopping twice in a row. Looking at the posts on Facebook pages of towns and cities, you can see the change: there’s unrest. 

Are people following the orders to quarantine?
Citizens abide by the rules, even when politicians set a poor example. I’ve seen institutional figures not wearing their masks properly, or taking them off randomly and then wearing them again. Social distancing is taken very seriously. I can’t imagine hugging another human being once the lockdown is over, not from one day to the other anyway, even if I really miss hugs.

Do you think the government acted quickly enough once they realised the virus was spreading in Lombardy?
I think the government has acted as quickly as any other Western country. However, the management of the emergency was a bit chaotic. The day before the decree putting Milan and Lombardy under lockdown was signed off, a draft of the same order was leaked to the press panicking people.

Also, the government waited too long before closing all the non-necessary industries and businesses. Until 21 March, most of the factories were still open, with workers protesting and striking over a lack of security measures in the workplace.

Since the lockdown has been in place, the self-certification form required for leaving one’s house has changed four times in three weeks. It may seem a minor issue in the larger picture, but I think it says a lot about how the emergency has been managed.   

What can other countries learn from Italy?
I don’t think other countries will necessarily learn from Italy. People are keen on underestimating the effects of COVID-19 until they find out for themselves. Boris Johnson being taken into intensive care should give the UK a clear picture of what the next few months are going to look like. 

There’s been some inappropriate behaviour lately – the Governor of Veneto, Luca Zaia for one, who made a comment about the Chinese eating live rats…
In Italy most of the politicians get away with racist outbursts, shrugging off their words either as funny remarks or political opinions. However, Roberto Calderoli has been given an 18-month prison sentence for likening the country’s first black minister, Cecile Kyenge, to an orangutan. He’s still an MP and one of the Italian Senate’s vice-presidents. 

Zaia apologised with a letter to the Chinese Ambassador in Italy. But he also said that his words were misunderstood and exploited. Yes, I do think Italian politicians get away with racism (and sexism as well — Salvini is a clear example). Italy has a problem with structural racism: Calderoli was convicted over that racist remark, however at the beginning, in 2015, the Parliament granted him immunity from prosecution for racial hate speech, backing his claims that his words were purely political opinion.

…and the promo campaign on Twitter showing life carrying on as normal in Milan, #MilanDoesntStop #Milanononsiferma, which is madness. Was there a backlash?
We all underestimated the impact and the danger of the virus. There was a backlash against the campaign – it was supported by the Mayor of Milan, as well, and he admitted to his mistakes. In the last few days, there has been a passing off of responsibilities between regional institutions of Lombardy and national government. Many people question why the area of Bergamo (about 4,500 deaths in one month) wasn’t declared a red zone like Codogno even before the lockdown.

How’s work going? I see you’ve had commissions from The Daily Telegraph. Have you been asked to take any risks by editors – interviewing or travel?
They were concerned about my safety, especially foreign editors. For many of us freelancers, assignments or speaking engagements have been cancelled or postponed due to travel restrictions. I was supposed to start a video production last month and would have had a couple of talks in April — both have been cancelled.

What financial support is available for freelancers who are ill with coronavirus or have lost work?
Some freelance journalists will be able to apply for the social shock absorbers, which consists of €600 for March. That’s the rental of a one-room apartment in Milan. 

But there are also opportunities for pitching…
I’ve seen some colleagues tweeting about the lack of commissions in the time of coronavirus. They were quickly contacted by foreign editors looking for stories from Italy — so Twitter could be the easiest way to find someone to pitch to. 

Well done on finishing your book – what themes did you want to explore?
I’ve plenty of time to write now. My first book, out this autumn, is a memoir/personal essay about racial issues and identities in Italy. “The only black person in the room” (L’Unica persona nera nella stanz). My work focuses on migration, diversity, second generations, identity, inclusivity, and blackness. I write every day. 

Do you feel Italian?
I was born in Columbo, Sri Lanka but I’ve lived in Italy since I was six-years-old. I feel Italian since I’ve been here for most of my life. 

And the story behind your name?
It means ‘goddess of the river’ or ‘beautiful, shiny river’. My uncle chose it, I was named after his mother. 

The only black person in the room will be out in autumn 2020. Read more of Nadeesha’s work at https://nadeeshauyangoda.contently.com and www.nadeeshaugyangoda.it

Photos taken in Milan, right after the lockdown decree.

Categories
Newsletter

Getting YOU Job Market Ready – Free, Live Webinar

Now’s the time to update your CV, online profiles, and engage more on social media – follow brands you’d like to work for, retweet their content, and start building a virtual community in your line of work. 

I’ve signed up for a free, live webinar today with Hadie Perkas, MD of Gift Card Recruitment, a niche agency for the gift card industry (worth almost £7 billion in the UK alone). Hadie’s a ball of energy, very positive, and I admire her tenacity and drive in going it alone and carving out a niche for herself in gift card recruitment. This will be an excellent webinar, see you there!

Getting YOU Job Market Ready
Thursday 9 April, 2.30 pm

“This will be a positive Q&A session on CV writing, Interview Coaching & Personal Branding with a panel of experts answering questions and offering advice. We also have a Life Coach on the panel to offer assistance on stress management.”

Register here: https://lnkd.in/esUCbq

Hadie’s tagline: “Gift Card Recruitment, Incentives and Loyalty is the World’s FIRST recruitment firm specialising in finding perfectly picked people for the Gift Card, Incentives, Loyalty and Rewards industry.”

Photo by Jason Leung on Unsplash

Categories
Newsletter

Corona Diaries: The Spiky Blob – Branding the Coronavirus

The day after the CDC launched its emergency operations center for the new coronavirus Alissa Eckert and Dan Higgins were asked to make an illustration of the virus to give it an identity. Something eye-catching to get the public’s attention which could be used as the ‘face’ of the epidemic.

As CDC medical illustrators, they use art to make difficult medical concepts more accessible. They’ve created images for viruses before like Zika and Ebola, so this was a regular job and they weren’t expecting their work to go global. But, as the pandemic spread, the image started to show up on screens everywhere, “it started popping up around the world.”

I can’t remember the branding for Zika and Ebola – just did a quick Google search – ah, the red mosquito, but this coronavirus, with its red spikes, orange and yellow crumbs has burrowed into my brain. I’m not dreaming about it yet, but I am hypnotised when the news comes on. It also pops into your head at random moments like when someone invades your personal space or when you reach for something in the supermarket – a reminder to be careful as viruses can live on surfaces for up to three days. Doktor Zoom has been photoshopping it into all the images of Donald Trump…

How did they do it? They took a different approach to create this image – a detailed solo ‘beauty shot’ to highlight one virus and bring it to life. The texture and shadows give it depth and you can imagine how spiky it feels. It also had to work with other branding materials for COVID-19 so they chose red/grey with orange/yellow dots as it was the most arresting, “it just really stood out.”

“The novel coronavirus, like all viruses, is covered with proteins that give it its character and traits. There are the spike proteins, or S-proteins — the red clusters in the image — which allow the virus to attach to human cells. Envelope or E-proteins, represented by yellow crumbs, help it get into those cells. And membrane proteins, or M-proteins, shown in orange, give the virus its form.”

It’s an iconic image and the most powerful piece of branding so far in 2020. How remarkable that it was created in just a week.

A visual reminder to #StayHomeStaySafe. Alissa is happy that “it’s out there doing its job.”

I’ve used it to illustrate my Corona Diaries posts – here’s the full credit info: CDC/Alissa Eckert, MS; Dan Higgins, MAMS.

More on her work at CDC in this video: https://www.youtube.com/watch?v=zszPyKtBVJg&feature=youtu.be

Categories
Newsletter

Corona Diaries: Workers Who Fall Through the Cracks

Thank you, Harriet Harman!

The Labour MP for Camberwell & Peckham has written a letter to chancellor Rishi Sunak on behalf of self-employed creatives who fall through the cracks re government support for coronavirus.

Picture 1

“I am writing to ask what further provision you are considering for these self-employed people who fall between the two schemes and to register my backing of Equity’s proposals to address this issue.

“I am concerned that many self-employed people, those working on a series of fixed-term PAYE contracts and those operating as limited companies are not eligible. This will disproportionally hit those in the creative industries.” Well said 🙏.

The government has done a fantastic job pulling support schemes together at speed during this crisis. Inevitably there will be holes and not everyone is eligible. As a sole director/limited company, I fall through the cracks. I was due to start a second contract via an agency which has now been withdrawn. See this thread on LinkedIn from workers who fall through the cracks. “I’ve been working for a year. I don’t regard myself as new.” – a PR/comms consultant messaged me.

Picture 2If you’re in the same boat, here’s Martin Lewis, MoneySavingExpert.com. More advice in his guide here.

Picture 3So, you may be able to furlough PAYE pay – i.e. get 80% of salary up to £2,500 a month. This isn’t likely to be huge as most earn more via dividends (no help there), but it’s something, and you can combine it with universal credit. But only if your PAYE scheme was created on or before 28 February 2020. And with Universal Credit, what happens if you have money set aside in your business account to pay tax/running costs and are over the savings threshold? Are you then ineligible for support? I’ve asked for clarification as many contractors will be in this position.

If I do furlough myself then technically, I can’t work for ‘the firm’, I can only perform statutory director’s obligations e.g. official legal filings. That’s not practical. I can’t not work for three months – I’ll have no business. I’m constantly pitching ideas, networking, marketing myself online, applying for contracts etc. Am I supposed to write letters to  ‘furlough’ myself and then ‘employ’ myself again? It sounds bonkers! It’s also unfair that sole traders are eligible for a grant AND can carry on working but the same rule doesn’t apply to sole directors. Many of us have no option other than to incorporate as Ltd to get agency work. This is one thing that could be changed along with abolishing the savings rule for Universal Credit for the interim, and including dividends in PAYE income. IPSE has some good ideas here.

The other option is to apply for a Business Interruption Loan – open from 6 April 2020 and now expanded to include SMEs who didn’t meet the criteria before. This is the last resort as I’m debt-averse these days. I don’t have an overdraft and I wouldn’t be eligible as I’m paying off debt and can’t take out credit.

So, it looks like it’s Universal Credit or nothing – if I’m eligible. As Harriet Harman points out in her letter: “Current government advice is [for her] to sign up to Universal Credit which doesn’t cover her monthly rent, let alone bills or food.

“There can be no justification for self-employed workers to not receive the same level of support as employed throughout this Coronavirus crisis.

“The creative industries contribute over £100bn to the UK economy and are vital for our culture and global identity. When this crisis is over, we will need this industry to be strong and at the forefront of our economic recovery.”

Thank you to Harriet Harman, Tracy Brabin and the many other MPs and business leaders who are lobbying and campaigning to give self-employed creative workers a voice. It is much appreciated.

Have a question for Rishi? Use the hashtag #AskRishi on Twitter. The best way to engage with MPs and government is via Twitter.

Picture 4

Picture 5

The Guardian: Millions in UK ‘could slip through virus wage safety net.

 

Categories
Newsletter

Corona Diaries: Government Package for the Self-employed – are you happy with it?

Rishi Sunak, the chancellor, has just announced outline details of the rescue package for the self-employed.

Here’s a summary of the key points from Daniel Barnett Employment Law:

  • a newly self-employed income support scheme will pay self-employed people a taxable grant worth 80% of average monthly income, capped at £2,500pm
  • income will be calculated by taking the average income over the last three years
  • self-employed people can claim these grants and continue to do business (so, it’s not the same as furlough leave, where employees have to remain at home)
  • the scheme is open to anyone with trading profits of up to £50k (this covers 95% of self-employed people). Self-employed people who earn more will not qualify
  • the scheme is only open to those who make the majority of income from self-employment; if you are employed but have a ‘side job’ which is self-employed, you will not be eligible
  • the scheme is only open to those who have submitted a tax return for 2019 (to minimise fraud). However, those who did not submit their tax return by the due date of 31 January 2020, and have not yet submitted one, can still submit a tax return for 2019 within a further four weeks from today
  • there are no steps to take. HMRC will contact eligible self-employed people directly and pay the grant straight into their bank account after inviting them to fill out an online form
  • the self-employed income support scheme will be open to people across the UK for at least three months. However, the scheme is unlikely to be up and running before the end of June, so it will not help with immediate cash flow issues

Seems like a fair and generous package in line with what’s being offered to employees, but not all freelancers will be eligible.

Initial thoughts from my NUJ colleagues:

“I’ve just watched Sunak’s briefing, and am relatively pleased with what has been announced. It doesn’t go far enough to help those at the bottom of the freelance earnings scale, but the timescale for payments notwithstanding, by large it seems fair and reasonable.

Sunak claims that the scheme will benefit “95%” of the self-employed and stated clearly that the remaining 5% are those with profits of over 50K/year who won’t be ineligible for the income support grant. But what about those who, say, became self-employed in the last tax year, and have savings? They cannot claim Universal Credit. Sunak’s 95:5% ratio cannot be correct, and I suspect a significant number of self-employed will suffer.” Dr Francis Sedgemore, Chair, NUJ Freelance Industrial Council

“Sky News reported that only a third of freelancers could be eligible, something to do with them paying comparatively less tax.

Ltd companies are apparently not eligible, those who already received top-ups from Universal Credit, moved to UC from existing benefits like Working Tax Credits, (I know of several freelancers in this position) not eligible.

Twitter is already full of a lot of people who became self-employed since the beginning of the last year tax year who are ineligible, there seem to be a lot of these around, possibly a higher number than anyone imagined.

The money will be with freelancers by the beginning of June, backdated, but what are freelancers supposed to do until then?

Those who earn very slightly more in employment than in self-employment in the last tax year are also ineligible.” Matt Salusbury, NUJ London Freelance Branch Chair, Deputy Editor, The Freelance

“It’s certainly more complex than the headline leads us to believe. I’ve seen a lot of people express concern that that due to starting freelancing recently or having time out for caring/illness that they will miss out on this package.

Some photographers will have high overheads for studio/office rent, equipment lease fees, insurances and software.” Dr Natasha Hirst, Photographer, Freelance Industrial Council  

NUJ statement here.

And from Caroline Norbury, CEO of the Creative Industries Federation and Creative England:

“We are seeking urgent clarity for those creative workers who may be most in need and fall between these schemes including those who commenced self- employment after April 2019, recent graduates, those paid in dividends, temporary workers and those short-term contractors normally paid by PAYE. We must ensure that these packages are truly comprehensive and accessible to all.”

Lots of chat about this on Twitter – the main concern seems to be that nothing will be paid until June. What do people do until then? Can you apply for Universal Credit to tide you over? What if you’re above the savings threshold? Newly registered as self-employed? Or a contractor or a sole director/small limited company like me – and therefore not eligible? Not all sole directors are like Boris’ mates!

I asked my accountant Elaine Clark for advice and she sent me this post. Martin Lewis is on the case finding out about sole traders who are a Ltd company and whether they can get help through the Government package. In the meantime, let’s keep making noise on Twitter.

Send your questions/comments to @NUJOfficial @NUJ_LFB @Bectu @Creative_Fed @EquityUK @CarolineNorbury @TracyBrabinMP @IPSEWestminster @RishiSunak and tag me @niccitalbot.

It’s Friday. It’s spring – don’t forget the clocks go forward. Enjoy the sunshine and have a relaxing weekend.  

Photo by Andrew Neel on Unsplash

Enjoy reading this?

Clear messaging (& tone of voice) is crucial at all times – not just during coronavirus!

If you need a little help with your marketing activity in the coming weeks – get in touch today. Nicci@niccitalbot.com.