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The new Smart Villages – can you really get paid to freelance in Italy? 🇮🇹

Here’s to the new smart villages in Italy.🍷 🇮🇹 A number of towns have launched travel incentives – and will pay you to work from there.

Santa Fiora in Tuscany (the city of water and music) and Rieti in Lazio are both offering to cover up to 50% of your rent if you stay between two and six months as a remote worker.

Local rents are pretty cheap – €300-500 per month, so you could be paying around €150 a month to rent a cosy cottage or apartment in a beautiful village this summer.

Santa Fiora’s mayor, Federico Baloccchi, told CNN:

It’s not targeted at occasional touch-and-go tourists, but people who really want to experiment with our village life.

The goal is to incentivise people to move in and virtually work from here. We want Santa Fiora to become their flexible office.

It’s part of a 10-year development plan to revitalise rural areas which ‘is now more like 10 days [thanks to Covid] so we’re getting on with it.’ Phase one focuses on connectivity and tech and getting workers and firms in – to capitalise on the trend of people wanting space and moving out of urban centres.

And if you fall in love and decide to invest in tourism there, they’ll give you up to €30,000 to open a B&B, hostel or hotel.

I asked about eligibility for freelancers, age/earnings cap etc and ‘it is open to anyone in possession of a smart work job’. Pensioners welcome 😉 as long as you can show you’re working as an online consultant or indie contractor.

A great way to dip your toe in the water and test out Smart Village life.

What do you think, Mac? Could be fun and frothy 🐶 Feasting on roasted chestnuts and Montecucco wine.

Sea you there?

Apply here → Santa Fiora Turismo.

Other places to work different → Visit Tuscany.

Santa Fiora, Tuscany

Remote worker visas and opportunities →

Fueling the future of location-flexible work.

Antigua + Barbuda → Nomad Digital Residence for up to two years. 365 beaches in a year?

Barbados → Work from paradise. 12 month Barbados Welcome Stamp.

Bermuda → a slightly more affordable one year Work from Bermuda visa. No minimum income requirement.

Cayman Islands → Dreaming of a Cayman?Global Citizen Certificate for up to two years (if you make $100k)

Costa Rica → Freelancer visa called the Rentista for up to two years.

Croatia → One year digital nomad visa. Currently hosting their first ‘Digital Nomad in Residence’ competition. 10 nomads will present how Dubrovnik can be a ‘digital nomad friendly city.’

Canary Islands → Launched a €500,000 campaign to lure 30,000 remote workers to the islands over the next five years: The office with the world’s best climate.

Dubai → one-year virtual working programme (and bring your family).

Estonia → The first country to offer a digital nomad visa for remote workers.

Georgia → Work Remotely from Georgia and be part of your own wallpaper.

Iceland → new digital nomad visa for high earners to stay for up to six months.

Indonesia → Planning a turbo-charged five-year visa for the wealthy ‘which could be beneficial to digital nomads.’

Madeira → a new Digital Nomad Village for minimum one-month stays. Portugal also has a residence permit for indie workers and entrepreneurs.

Mauritius → a renewable one year premium visa for nomads (no fee!) 😍

Thailand → Looking to overhaul its Smart Visa to allow digital nomads to remain in the Kingdom for up to four years without a work permit.

Interesting huh. Many more nations will follow suit and compete for citizens as Japanese technologist Tsugio Makimoto predicted 20 years ago – and he digs into the microelectronics and products that enable nomadism.

Can you still buy a house in Italy for €1?

Photo by Ehud Neuhaus on Unsplash

Technically, yes – but the houses are put to auction where people can bid on them. Some sell for €1, the average €5,000 – & then you have to pay for the renovations (say €20,000) within three years.

Rubia Daniels was one of the first to buy a bargain-priced house in Mussomeli, Sicily, in 2019 and bought two more for her children. So far, she’s helped 20 people buy homes out there and hopes to take another group in June. She didn’t intend to buy that many houses, but ‘it’s how the people make you feel that makes you say, ok, I’ll buy three.’

Already 100 people have bought a house, what are you waiting for? – Case1euro.it

Not for the faint-hearted but a hugely rewarding project – an investment in yourself, your family, and a new business opportunity (and I’ve seen €1 houses in France and Croatia too).

→ Here’s how it works.

→ 1 Euro Houses Italy map

London Writers’ Salon: The future of newsletters & publishing w/Substack’s Hamish McKenzie →

Photo by Nicci Talbot

London Writers’ Salon spoke to Hamish McKenzie about his writing, the future of journalism and being co-founder of a tech startup, Substack.

Great brain food 🧠 Raw, revealing and honest – he’s no tech bro. Appreciate his vulnerability on his burnout at Tesla – engineers picking over his work, his confidence took a hit and it took him a while to come back. On the stresses of being a founder, which he describes as ‘psychological torture’. The Substack soap opera rolls on – their employees have had online abuse.

He comes across as someone who cares deeply about the future of writing and wants to create a thriving ecosystem for media based on a trusted relationship between reader & writer – rather than clickbait.

Substack is here to give the media ecosystem more options, not replace it.

He looked exhausted (it was 6 am in Wellington) and needs a break. I wanted to give him a big hug! So 👏 to Matt and Parul for a sensitive interview and giving him space to relax and open up. Refreshing for him to be asked about his writing journey and challenges rather than how to support everyone else’s.

On what writers can learn from startup culture

Put something out there, get feedback, tweak, adjust, don’t give up! Nothing important is ever easy or worth doing – stay focused.

It’s not self-promotion but giving yourself a promotion. Find the joy in marketing. You can’t be of service to this world if people don’t know you exist.

🔥People & Company is joining the Substack team to work on community upstart efforts for writers in its network. Spark the flame, stoke the fire, and pass the torch.

Watch it here. From menopause to McDonald’s: all topics are fair game at London Writers’ Salon, and they’ve built a brilliant online community. Join their Writers’ Hour Daily Writing Sprints.

Journeys In Sound →

Music was my first love by Daniel Schludi on Unsplash

Playlist of the week: John Grant

Featured Collection: The Mind at Work by Dropbox

This is your mind at work →

Photo by John Schnobrich on Unsplash

Tools + resources →

✍️How to open up and create better work: An introvert’s guide to a more collaborative writing process. ‘As a UX writer, sharing early saves me time and breeds creativity.’

💡Hybrid vs remote work: everyone’s looking at big tech to see what they do next, but they’re all making it up on the fly. If you’re considering your options, here’s an open source resource that shows what firms are doing – thanks to Andy for sharing.

🚢Build an online writing habit in 30 days. Redefining the meaning of online community, Substack take note! Writing alone is hard; writing with a community is easier. Love this concept – thanks to Lauren for the tip-off.

🌵Burnout in Tech – Part 1: Declaring war. Actionable steps to fight it for yourself and others.

💰Twitter is rolling out a new tip jar feature to help you get paid for your tweets.

Happy hugging and café working! 🤗

The future of work is now

Let’s build it. The Shift is a weekly newsletter celebrating writing, good design, creativity, flexible working, growth, travel, and online communities. If you enjoy the content, please like it and share with friends. Thanks for reading!

Work Better. Live Smarter. Be Happier.

Question or comment? Email nicci@niccitalbot.io.
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Building Backlinks

What are they – why you need them + how they’ll help your business.

Building Backlinks to Your Site

Google has over 200 factors that determine your site ranking and number one is backlinks.

What is a backlink?

If you dabble in the world of marketing or web design, it’s a phrase you’ll hear bandied around a lot when talking about SEO (Search Engine Optimisation). A backlink is a link from one website to another. Like a ‘vote’ for a page, it tells Google the content is valuable and useful. Backlinks are the basis of Google’s PageRank algorithm.

The more Backlinks you have, the higher you’ll rank on Google.

Link building is an art and science, creative and analytical. It involves detective work, psychology, tech tools, and relationship building. It’s good fun! And it helps you build relationships with other business owners, and establish yourself as a trusted expert in your niche, so that people come to you for content and quotes.

Quality over Quantity

Google considers the quality of the link to be more important than quantity. For example, Sky News linking to your site would be a higher quality link than your local free newspaper. However, algorithms also consider how relevant the links are. If your links are coming from unrelated sites or pages, they will be regarded as poor-quality links. So be strategic in your outreach and target sites in your niche.

Backlinks need to Grow Organically

This means you can’t go on a backlink mission paying people to link to your site! This goes against Google’s quality guidelines, and you could be penalised. Google likes to see the links occurring over time are relative and preferably come from trusted sites with high Domain Authority. (Domain Authority works on a scale of 0-100 with 40+ considered good, 60+ excellent.) The highest score is 100 – sites like Google, Facebook, and YouTube. The more authority a site has, the more it can pass on to your site via a backlink.

How do you check Domain Authority? Use Moz’ free Domain SEO Analysis Tool to see your DA, top pages, ranking, keywords and more. Ahrefs has a Domain Ranking score which looks at the quality of external backlinks to a site, a Website Authority Checker so you can see your backlink profile (free 7-day trial for $7 if you want to see all the backlinks).

Create a spreadsheet and get this information down!

The only way to increase your website authority is to get more high-quality links to your site. 👇

8 ways to get Backlinks in 2021

1. Roundup posts

Send an email to some thought leaders in your space. Tell them you’re writing a blog and would love to include their feedback on a specific question/issue and that you will reference them, their website, and social profiles. Once you’ve published the post, let them know and ask them to share it on their websites and social channels. This will generate more traffic for your site and increase reach, giving a higher probability that someone will link back to your siteMake sure you’re following them and interacting on social media first – so you’re not pitching cold!

2. Link roundups

A link roundup is a daily, weekly, or monthly blog post that curates and links to great content online. Go to Google and type in “[Your keyword]” + “roundup” and see what results come up. Once you’ve found a roundup that seems like a good fit for your brand/content, send them an email. Here’s an example of what to say:

Hi [Site owner name]

I just came across your [Roundup name] today. Great stuff. 

I’m reaching out because I recently published a [Content description] that might be a good fit for the site [Your URL or blog post link here]. 

Either way, thanks for your time, and it would be great if you’d consider me for future roundups!

Thank you 😊

[Your first name]

[Pro email signature that links to all your profiles] so they know it’s not spam.

Remember, you are writing to a human. Personalise every email you send and gently suggest they include your linkable asset in the roundup, and if it’s a good fit, they may also share it on social.

3. Broken link building

This is a good strategy as you’re adding value to someone’s site by correcting a broken link and offering a resource. Focus on resource pages in your niche and try and find some with recent 404 errors. So, if you work in the fitness industry, Google “Fitness” + “Resource page”, “Fitness” + “Resources” or “Fitness” + “links” and see what comes up.

Add the check my links Google Chrome extension to find broken links. Then contact the site owner and let them about the broken link and that you’ve written a post on this content – feel free to use it on your resource page.

4. Loot your competitors’ backlinks

Use Moz Pro or Ahrefs Site Explorer (free trial) to research your competitors and monitor your niche. Find out where their links are coming from and start pitching to the same outlets. (FYI, podcasts are a brilliant source of quality backlinks and free therapy). Also, look for sites that list your competitors but not you and ask them nicely for a link – send them a useful resource.

5. Write testimonials for products/services you use

This can help you to earn a link from an authoritative website. If you’re using a product or service you love, send them a testimonial. They may add a link to your website without you asking.

6. Link reclamation

Try Ahrefs Content Explorer tool, Buzzsumo, SEMrush or Mention.com (all offer free trials). Google Alerts or Advanced Search is free (search using “[Your keyword]” and other nifty search strings, but it will take longer, and it’s hard to export data.

You can do the same with unlinked images, e.g. infographics or products. Use Google’s reverse image search and upload an image you think may be used online. Contact the site owner and ask them to credit you and link back.

Get into the habit of doing this quarterly – it’s good to monitor online conversations about your company. No doubt you’ll find loads of results, so prioritise the most authoritative sites.

7. Create linkable assets

Content is king! The best way to create organic backlinks is to create great content people want to link to consistently. So, blogs, videos, whitepapers, infographics, how-to guides, software, quizzes, and surveys. To help generate ideas, check out sites like Answer the Public and Google’s ‘People also ask’ to find what people are searching for information on. Then create quality content that solves their problem.

You can also pitch guest posts to blogs in your niche. Search “[Keyword]” + “guest post” or “[Keyword]” + “Write for us”, and you will find a list of sites with opportunities to pitch.

You can also promote your infographics online by submitting them to sites to help you get more backlinks.

8. Become a trusted source for journalists, bloggers, and influencers

Sign up for HARO (Help a Reporter Out) – a site that connects journalists seeking expertise for their content with sources with that expertise. Sign up as a source and look out for requests alerts for your industry. Pitch helpful information and your credentials, and hopefully, they will use you again. HARO a US site but now has UK categories. Also, check out #JournoRequest on Twitter and ResponseSource for UK focused markets.

Business is about human connection. Develop authentic relationships with people in your industry and become a trusted go-to source of information and you will organically get more backlinks. It’s great to have a support network to bounce ideas around, help each other out, and collaborate on projects and campaigns.

Happy link building!

To recap, link building is the most crucial part of your marketing/SEO. Use these strategies to help you find link opportunities, grow your authority, and you will see a steady improvement in your Google PageRank over time.

Remember to keep notes to track your progress. 🤗

Which link building strategy will you try first? Please post a comment and let us know what’s working for you. No time for backlinks? Give us a call, and let’s chat! 

First published on Perspective Marketing & Design – more about our services here.

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How flexible working is a battle for equality

Simone Hutsch on Unsplash

London Rising new online event series

#LondonRising on what’s next for workplace culture

Great insights into the future of work from Annie Auerbach, founder of Starling trends agency and author of FLEX – the Modern Woman’s Handbook; designer Thomas Heatherwick and Kevin Ellis, Chairman of PwC.

  • The office is evolving. It’s becoming a collaborative space for meeting and training. The strange old design briefs that banged on about workers as ‘cogs’ in the system and banged on about efficiency are disappearing. We’re now thinking of emotion as a function. If the five days on/two days off model is reversed, we’ll see more professional promiscuity, which means…
  • The office needs to work harder, not the people. The quality of experience will need to be higher. I love this: ‘The exciting bit – finally – the place of work needs to be a temple for the values of that organisation, not a gruntwork factory where the onus is put on the front desk.’
  • How do we make the office extraordinary? Like a shot in the arm delivering the company’s values? Take inspiration from religious buildings and how they engage people’s emotions and provide a nurturing environment. 
  • Creating meeting spaces that bring teams together. Clubhouse has a town hall update every Sunday, which regularly has overflow rooms – if this was a physical space, I’d imagine something like this – the Roman amphitheatre. Togas optional 😉
  • No one wants to work in an ivory tower. Companies are making changes, encouraging staff to go out for lunch instead of using the staff canteen to support the ecosystem around offices and connect with the community. The flipside is with WFA, you can support your local high street and get to know business owners for half the London price. 
  • Flexible work is an expectation, not a perk. Remote working has been gaining momentum for years, and Covid is the tipping point. ‘The genie is out of the bottle’. A recent survey said half of UK employees would quit if denied flexible working post-pandemic. And there are plenty of senior people who work part-time and keep it a secret.
  • Liz Truss, Minister for Women and Equalities, calls for flexible working to be normalised – a move that will boost employment in areas away from major cities and help turbocharge opportunities for women – who are twice as likely as men to work flexibly. 
  • All businesses are in a war for talent. Pioneering companies understand the need to ride the wave to get the best talent by giving people choice and flexibility. Great to hear PwC plans to roll out a flexible working policy that will allow its 22,000 UK staff to split their time between home and office. We should extend flexible working to blue-collar workers as well as white-collar.

I said no to an interview for a senior editor role this week as ‘they’re looking for someone to be in the office full time.’ So they will be hiring someone who can afford to live in London or commute in easily. I said I’ve been remote working for years as a single parent with a disability living outside London. What is the point of commuting to an office five days a week? I’d be too knackered to give them my best.

And good to hear Tony Blair (with his fab new hair – Brad Pitt or Gandalf?) talking about how we can move forward by working together. Covid isn’t ending – we’re in a new world and have to prepare for it. We need to use aid to quickly vaccinate the globe so countries aren’t isolated, and improve our cloud-based genome databases.

Tech is a huge opportunity

I disagree with what he said about remote working as a problem for new starters – we don’t need to be in the same room to learn – tech makes it possible to have many mentors virtually, and we can learn faster. Sharing confidential information online can be a challenge, but we have encryption and old school phone calls!

The business and tech event is on 12 May, exploring how the pandemic has impacted women and how technology can help us set better digital boundaries. I’m looking forward to hearing from Nicola Mendelson, VP EMEA Facebook and mum of four, on her challenges; Facebook’s research on how small businesses have been affected by the pandemic, and an insider view on the future of AR/VR – Facebook’s upcoming new smart glasses. 

The recurring theme at all the events I’ve been to lately is on building NEW, not building back better. We have a once-in-a-lifetime opportunity to reinvent how we live and work, so let’s not waste it. London should be shouting from the rooftops, loud & proud that it’s open for business with jobs and career opportunities for all.

Make flexible working a right from day one and build the kind of place where people want to work. Then we won’t need to talk about flex working anymore 😉

Interesting to see how things are going in Sydney – they’re a bit further along. Labor’s new policy would force companies to publicly release gender pay gap data to help close the gap.

Sector-themed events are convenient but they keep us in a box. It would be brilliant to see more cross-industry events like Creative Women, bringing people together from different sectors to network, brainstorm and help each other. More diverse experiences and perspectives can boost creativity and help with problem-solving.

Go deeper 🛠

A new survey of 32,500 workers in 19 countries paints a picture of a global workforce that sees the shift to remote working as just the tip of the iceberg. We’re ready to build new skills, completely retrain and focusing on entrepreneurship.

Government taskforce urges permanent job flexibility for all workers. Millions could benefit from new rights to work from home once the pandemic is over. Even civil servants are now working flexibly ‘to capitalise on productivity gain’ – a bit of a u-turn, Rishi 😉

How flexible work is a battle for equality. New analysis – male-dominated firms want workers back at their desks… and are choking out diversity by cementing in less flexible working policies. 

A refreshing, optimistic take on the future of work from Elizabeth Uviebinene, author of The Reset: Ideas to Change How We Live and Work. ‘The future of work is community.’

Get ready for the new workplace perks. Out go gyms and free meals, in come gong baths and financial advice. It will be interesting to see how big tech companies adapt their giant campuses if more people choose to work remote. 

A Sydney fintech company’s approach to flexible work—and what lessons it can offer to companies elsewhere. And Atlassian’s ‘Team Anywhere’ policy.

What the tech world is doing to counter burnout. Microsoft’s new Outlook settings reduce meetings by five to 15 minutes. Give yourself regular doses of micro self-care.

New gen Tokyo conference room explores new workstyles to foster creativity. An experience to excite all your senses… 

Enjoy reading this? Sign up to The Shift for more updates.

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🕵🏻‍♀️ Exploring the future of journalism

Simone Hutsch on Unsplash

How we can use Design Thinking to solve journalistic problems.

I’ve been to a few journalism events this week on the industry’s future and what needs to change.

NUJ Racism and the Media special meeting, Freelance Industrial Council, and the #buildbackwellDEN Spring ’21 meeting. 

Common themes: Digital transformation, reinvention, diversity, resilience, burnout and mental health.

There was a backlash to the Society of Editors’ bizarre statement denying press racism in the UK. Press Gazette did a survey which shows there’s still much work to do. NUJ Black Members’ Council made a statement about what we can learn from the Meghan Markle race debate saying how the industry should have used the comments made by Meghan and Harry to start a long-overdue debate about the best way to prevent racist coverage.  

We heard some shocking stories about racism in the media and how the media has a problem pigeonholing journalists of colour. Editors want pitches related to race and lived experiences, giving little space for journalists to explore other topics. 

Lack of diversity in newsrooms was the biggest issue flagged. It’s not so much a problem with recruitment, but retention – if the work culture isn’t diverse and welcoming, people won’t hang around. Depressing to hear stories of endemic racism in our media corporations and comments like: ‘Sometimes the only way to break out [of the box you’re put in] is to leave and come back in through another door.’

Look out for the full report on londonfreelance.org.

Do freelance rates discriminate?

We have some new data on gender, ethnicity and rates. Thanks to the #FreelancerPayGap initiative LFB has added over 1,000 Rates for the Job with info on ethnicity as well as gender. We have a gender pay gap and an ethnic pay gap. In this data set, women are getting less than men and people who don’t identify as ‘white’ are getting less than those who do.

We all need to step up. Sharing rates and being transparent about pay will help to dismantle the gender pay gap. You can submit your Rate for the Job here and via the #FreelancerPayGap. I’ve seen similar campaigns for advertising and publishing. 

#buildbackwellDEN (Digital Editors’ Network) 

UX Indonesia on Unsplash

More than 70 colleagues from across 12 time zones came to the DEN event – a 90-minute, interactive discussion on how we can build back well. It focused on three areas: PEOPLE, PROCESS and PRODUCT.

The aim is to co-create an agenda to take back to decision-makers so it’s not just a talking shop (there’s a working document).

Excellent speakers and breakout sessions to brainstorm ideas.

The Chatham House Rule means I can share information about the discussion but not identify anyone or attribute quotes. This is so people can speak freely.

Key points: 

– Flying the flag for freelancers. The fastest-growing sector of the industry. Will we all burn out? Is that where this is heading? Is there any research on freelancers and burnout, and where do we go?

– No more siloed working. Newsrooms and publications need to build a better relationship with freelancers and be more inclusive. Freelancers need to be paid fairly – more transparency around pay rates.  

– We need a database of freelancers showing who’s available, their background and what they can do. To help speed up the commissioning process and encourage collaboration. Databases like this exist within organisations, e.g. the BBC has a portal, but there’s nothing that can be accessed by the wider industry.

– What companies are doing to prevent burnout – training people up on mental health, working on user-generated content, creating intranets about COVID as a resource for staff, and enforcing wellbeing policies.

– How Design Thinking can transform journalism. Never thought I’d hear Design Thinking, empathy and journalism in the same sentence 😉 Exciting! I’m reading a lot about Design Thinking on my UX course – here’s a nice intro.

Newsrooms need to take a more holistic approach with human-centred storytelling and understand what people need before creating a story/product. How much do you know about your readers? Involve them in the creation process. 

– Soft skills vs hard skills: The importance of listening and empathy. The emphasis on hard skills in journalism is why I haven’t felt comfortable in it. It’s as though being argumentative, pushy and loud somehow makes you a better journalist. I did some subbing shifts on the nationals a few years ago – no women on the team, a hard-drinking culture and long working hours. A work culture that would exclude many.

Well done, DEN. An inspiring discussion and lots to think about. Feels like I’m heading in the right direction with the UX training – and I can see why I’m attracted to it.

I can combine my UX work with journalism to create better media products.

Check out the speakers and feel free to send in ideas for future DEN events.

Enjoyed this article by Rasmus Kleis Neilson, Director at the Reuters Institute for the Study of Journalism, on the vanguard and rearguards in the fight for the future of journalism. The tension between those who embrace change and those who want things to stay the same.

The vanguard is full of women and more diverse. The rearguard full of white men like me.

This mindset will continue to undermine journalism’s ability to adapt, remake, and renew itself, and the profession as a whole, especially younger journalists, will have to live with the consequences of this conservatism.

Rasmus Kleis Neilson

Go deeper 🛠

World Press Trends Outlook 2021: Digital transformation in the driver’s seat. Nearly 60% of publishers say staff will either WFH or have the option to WFH going forward. Only 5% expect to move everyone back to the office. 

Content is Product and Product is Content: Why deeper alignment is the only way forward. Dmitry Shiskin on why it’s time to start treating content and product as one. They are slowly merging into one thing. 

People pay for other media, but they won’t pay for journalism (Heather Bryant).

The idea that the user experience of the delivered product of most journalism is anywhere near the quality of any of other media is in many cases a delusion of grandeur. 👏

Facebook is Starting a Substack Competitor (Nieman Lab) – Facebook to pay $5 million to local journalists in news push. They’ve pledged to invest $1 billion in the news industry over the next five years. Be interesting to see what happens – Facebook has strong community groups.

Substack says, bring it on! 

Listen up! #FutureMediaPodcasts roundup 🎧

Why journalists NEED to be researchers (Shirish Kulkarni) – on how journalism can apply Design Thinking principles to tell better stories.

Most of our news is presented ‘top down’ – do we actually want something ‘bottom up’ where communities are more involved in telling their own stories? 

How to use design thinking to solve journalistic problems (newsrewired.com)

Freelancer Magazine – well done to the team for getting this out, an inspiring read 🙌 Get your copy here.

Freelance Business for Writers, 3-4 June 2021. Free online event for freelance copywriters, editors, journalists and translators. Speaker callout🎙

Global Freelancing – take the survey. ‘The goal is to understand the experience of freelancing during the pandemic and looking ahead at the future of work.’

This month, I’ve been… Building backlinks 🔗

I wrote an article on how to build backlinks. What they are, why you need them, and how they’ll help your business.👇

Google has over 200 factors that determine your site ranking, and number one is backlinks. 

Link building is an art and science, creative and analytical. It involves detective work, psychology, tools and relationship building.

I’ve done a few things so let’s see if my Google ranking improves.

Happy link building! 

LINE OF DUTY

Ted Hastings. A man of principle. He can’t retire!

Will we find out who H is…? Not long till I get my fix…

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🕵🏻‍♀️Coming out of lockdown, Digital skills training, UX jobs

Simone Hutsch on Unsplash

✂️ 🍺 🌞 Step two of the roadmap – life!! Lots of smiling faces in Hastings old town – pub gardens are packed, caravan parks full. I’m not ready for crowds yet but I’ve been out walking lots and did a bit of shopping in TK Maxx – the vast warehouse. ‘It was chaos for three days. People were elbowing each other out of the way; it wasn’t pleasant.’ People are spending all day in there, just to get out of the house.

They need a coffee bar and a loo and it’s a proper leisure attraction.

I’ve booked a haircut with Andrew Scissorhands, so he’s coming round to the flat in May. After working in London for 30 years as a stylist, he’s been wooed by the fabulous vibe in Hastings and St Leonards and set up his own salon here – currently ‘haircuts at home or on the beach’ – tagline: ‘A fraction of Harrods in Hastings’. He’s also working with the Seaview Centre, a fabulous homeless charity in St Leonards. 

Can he make an ancient monument look respectable? We’ll see. I didn’t do a great job with the kitchen scissors.

The mass exodus from London to Hastings continues.

UX Writers Collective

I’ve started the UX writer training. I’ve been dithering for a while as I’m not sure I want to do it full time, but I’m ready for a change. I’ve lost my enthusiasm for sales copy and social media marketing and want to niche down and do deeper work. I had a breakthrough last week with my therapist (who has now become my work accountability coach) and realise it’s ok not to know where it’s all going. Retraining doesn’t mean giving up everything I’ve done so far. I’m a bit scared I might not enjoy it or be any good at it.

But I won’t know till I try and take on some new projects.

UX writing (user experience) is a new growth industry. Lots of innovation and opportunity, and people are coming to it from all walks of life – I’ve met former journos, customer service agents, and copywriters who are moving into tech. The vibe is inclusive, generous, encouraging, and collaborative—no egos which is refreshing. The course is online and self-paced, so I can fit it in around client work. If I do an hour a week, I’ll be certified in 8-10 weeks (if I crack the final assignment, which is hard).

Thoughts so far – it’s harder to write less. UX is more about research and content strategy with a focus on the user. It’s making me think more about accessibility, collaboration and design thinking – taking a holistic approach to content. Unlike copywriting, it’s not the sort of work you do in a silo, so that will be good for me – I’ll have to speak to people. I need to learn a few design packages – Miro, Figma, and basic HTML/coding.

I’m doing a bit of networking – joined the Content + UX Slack group, did the UX Writers conference, and will check out some local meetups when they restart. I’ve signed up for the Daily UX Writing Challenge to do some practice work for my portfolio and paid for a Medium subscription – $50 a year and well worth it – lots of great articles on writing + design. I’m making a little on there via the Partner program.

Lots of books to read – I bought Marie-Pier Rochon’s book on UX writing – she’s a copywriter in Brisbane who has moved into UX, so it’s interesting to read her story and perspective on the industry.

What do I want? A gig with a remote-first company where I can be a corporate nomad and slowmad when I’m an empty nester. My place in the sun – running remote retreats. It’s exciting to see the visa and tax incentives coming in for remote workers: the
Canaries, Italy, the Caribbean, Croatia & more. My mission is to create useful digital products people love to use that make them feel good about themselves. And to help more women and girls get into tech, scale their online businesses, and develop digital skills.

I’ve followed up with Plumia (Safety Wing) – an ambitious project to build the first country on the internet, infrastructure for living anywhere, with the function of a geographic country. They are looking for leaders and contributors in remote work and nomadic space. Interested? You can check it out here.  

Anyway, I need to be kind and patient with myself. Learning new skills and changing careers takes time.

I had an interview this week for a UX writer gig at a design agency – great to get that far. An informal chat to see if we’re a good fit and find out what I’m looking for. They have some fascinating projects on the go – AI & healthcare – interface design for live surgery, remote banking advisors, travel apps and more. The next step would be a formal interview and test – I need a few more projects in my portfolio to talk through. I’ve heard interviews for UX can be tough – you need to show your strategy, iterative thinking, and how you solved the problem.  

I’ve also been thinking about my process and how I work. Social media marketing is fun but distracting – I find myself going down rabbit holes online and there’s a lot of crap and negativity on Twitter. I’m trying to focus on one thing at a time and use my time more efficiently – batch tasks, themed days. I save interesting articles on Instapaper to read later and check RSS feeds via Feedly on my phone rather than reading websites, to save time.

💡 More agile working and sprints
👩‍💻 Periods of focus and concentration
🚶🏻‍♀️A shorter working week

I tried taking two-hour lunch breaks, but it doesn’t work; stuff comes in, so I’m aiming for a four-day week with Fridays off. I felt so much better after a day in Hastings Country Park last week – Daily Huddle with the ponies and roosters, who gave me some solid advice.

Great tips in this thread from Andy Spence on what works better for him to maintain health and prevent burnout. 

Still waiting for my standing desk – in the meantime, I’m shuffling between the desk and mantlepiece to mix it up a bit. There’s something about standing up to work – ideas seem to flow better – so I’m trying to move about more during the day. We’re not designed to spend eight hours a day sitting at a desk.

I’ve made some more green friends – office jungle in progress…🌵🌿

Our digital lives in 2021  

Big shoutout to Romana Sustar and Helen Hague – the new training officers at NUJ London Freelance Branch, who are developing a cracking training programme. Great piece by Romy on our digital life in 2021, focusing on the digital revolution and learning more.

We’re exploring a collaboration with Google News Initiative – free tools and training for groups and individuals to save you time and help you bring your stories to life.

Coming up: Podcasting and WordPress courses with Hamish Brown and Rev Up Your Writing with Judi Goodwin – how to write faster, more fluently, and earn more. I need to speed up – it can be like pulling teeth. Email the training team if you fancy doing one (courses are open to non-members) or DM me on Twitter @NUJ_LFB.

And a free event on 29 April – ‘Building Back Well’ via the Digital Editors’ Network (thanks to John Crowley for sending this on). ‘We have a once-in-a-generation opportunity to hit the reset button.’ What do newsrooms need to change to ‘build back well’? The aim is to co-create an agenda for decision-makers to consider – on people, processes, and products (some best practices to apply to your media business – Substack newsletter coming soon).

I’m thinking about what courses and digital products I could offer – what skills would you like to learn or do better? Newsletters? UX writing? Improving your online presence? Email me – nicci@niccitalbot.io.

– Nicci

Eat this. Breakfast BOMB and healthy snack. I love granola and the supermarket stuff is expensive – tastes great and I’m saving a fortune.

Go deeper 🛠

Bruce Daisley: ‘Almost without exception breakthroughs come from deep work’ (Enterprise Nation) – On what we can do to overcome our collective addiction to interruptions. And a shoutout to Paul Graham’s excellent Maker vs Manager schedule. 

Dell Technologies Turn Off, Tune In: a free virtual event to help small businesses recharge and burn brighter, 4-27 May. Nine inspiring, re-energising sessions designed to help you rest, recharge, and come back, ready to take on what’s next. You can register here. 

Ireland is planning a remote working push to shift city workers to rural areas (Financial Times). The government is seizing the opportunity offered by changing pandemic-era work habits to shift people from major cities to the rest of the country via a network of 400+ remote working hubs and tax breaks to address the longstanding rural-urban divide.

The biggest mistake we can make as we emerge from the pandemic is to go back to the old normal – Heather Humphreys, minister for rural and community development.

Enjoyed this article by LFB colleague Francesca Marchese, currently on mat leave and spending time with her family in Sicily: Etna: Life beneath the volcanic dust of repeated eruptions (BBC).

Our Digital Life in 2021, Romy Sustar (NUJ London Freelance) – on learning how to podcast, free online training opportunities with Google News Initiative, and upcoming workshops and events.

Getting started with the Medium Partner Program – great articles on writing, design + UX – it’s well worth the $50 membership fee to access unlimited articles and support creators. I’ve signed up for the Medium Partner Program to monetise my work – not earning megabucks, but it will build as I add more content.

We had a chat about AI & copywriting on Clubhouse last night – are the machines coming for us? Human qualities that machines can’t replicate. How we can use AI to improve our work and free up time. If devices are writing shorter text, news stories, and product descriptions – it reorients us towards long-form content, opinion, analysis, and investigation.

In summary: Don’t worry. Sex robots are here, but you wouldn’t have one as a partner. Read the notes here.

This LinkedIn post went viral – a contractor described his reaction to having a heart attack when working at home. ‘Fuck I needed to meet with my manager tomorrow; this isn’t convenient.’ And on reflection, how he is restructuring his approach to work because ‘life literally is too short.’

Some great advice in the comments – ‘try to create multiple streams of income at your own pace.’