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Building Backlinks

What are they – why you need them + how they’ll help your business. Building Backlinks to Your Site Google has over 200 factors that determine your site ranking and number one is backlinks. What is a backlink? If you dabble in the world of marketing or web design, it’s a phrase you’ll hear bandied […]

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The Shift: Issue #21

#CopyCon2020—Top tips for being a successful copywriter; Death to perfectionism; Blogging for business; UX jobs—design systems are the new frontier. “8 hours of copywriting gold” – 10 speakers, 8 training days, satellite sessions, poetry, illustration, networking, cats…🐱 ProCopywriters’ 7th annual conference and 100% online for the first time. It’s my first one, so I had nothing to compare […]

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5 Benefits of Blogging for Business

It doesn’t matter what kind of business you have – multinational, SME or creative solopreneur, you still need to be blogging regularly to help drive new (and returning) traffic to your website. These days, it’s crucial to have a strong web and social media presence to grow your brand – and having a blog is […]