McKinsey: Almost all new jobs will be higher paying after Covid, and many lower-paid workers will have to change careers. More focus on skills than job titles. Periodically reinvent yourself. Be a worker-learner.
Thinking big 💡
According to new research from McKinsey, the way you work post-pandemic will look very different from how you do it now. 152 pages of data-driven insights exploring the long-term impact of Covid on eight economies. What geographies will shift? Which industries will lose jobs, and what will expand?
I’ve read it all, so you don’t have to. I tripped over a paving stone out running and landed on my wrist. Aaaggghhh!! I haven’t been able to do much but read. I’ve combed through the exciting bits for independent workers, women, and working parents.
Ambition is hibernating, and people are sheltering in jobs.
Grateful to have a paycheque, too knackered to job hunt and staying put while the economy is slow. A large group (mostly white) in steady jobs. A smaller group (mostly black, Hispanic) are taking action, upskilling and looking to switch jobs. They have a strong desire to step up and go their own way. “I can do better if I set up my own business.” I’m seeing a lot of this on Clubhouse.
Remote work + virtual meetings
72% of companies are planning hybrid work post-pandemic and reimagining how work gets done. They’ve realised people enjoy having more time at home and are just as productive, if not more.
People are spending a lot of time on their computers by themselves, and that can be done from anywhere.
The UK has the highest potential amongst eight countries for remote work as business & financial services and computer-based office work represent a large share of its economy. Things we’re struggling to do remotely — making critical decisions, negotiation, onboarding, brainstorming and innovation.
How will offices change?
Office vacancy rates are increasing dramatically worldwide. If 20–30% of the workforce are working at home, companies will reduce their office footprint and set up satellite offices over time. They can broaden their talent pool and have a more diverse workforce in different places. Smaller cities and rural areas are coming up with incentives to attract remote workers. Tulsa, Oklahoma, offers those who relocate for at least a year $10,000 and access to co-working spaces. Hawaii has its Movers and Shakers programme, attracting remote workers with free airfare, discounted hotel rooms, and co-working spaces (some volunteer work required).
I’ve heard real estate experts talking on Clubhouse about the rise of co-working spaces with childcare facilities. Companies can also hit their climate change goals as “20% of business travel may never return” to be replaced by virtual meetings and conferences. After the 2008 crash, business travel took five years to recover compared to two years for leisure tourism.
Acceleration of automation and digital technologies
There’s a shift to digital channels, online apps and robotics. Amazon has added over 400,000 employees worldwide (warehouse workers, engineers & more) and grew its workforce by 50% in 2020 to meet online services’ demand.
Periodically reinvent yourself. Be a worker-learner
We’re seeing changes in hiring practices, focusing on skills, not academic degrees, which means increased diversity. Google, Hilton Hotels, Ernst & Young, & IBM have removed degree requirements from job postings to focus on skills. The importance of having a secondary skill — apprenticeships, coding boot camps. Plan on your career being varied — portfolio working, income diversity, & mentorship. “Periodically reinvent yourself.” Be a worker-learner and follow the markets — tech, pharma & business services are booming.
In Europe and the US, workers with less than a college degree, members of ethnic minority groups, and women are more likely to need to change occupations after Covid-19 than before.
Freelancers & contractors are ahead of the game as we’ve been doing remote project-based work for years — it feels like the rest of the world is finally catching up. The challenge is taking time off to invest in yourself, paying for training, and keeping it all going with no sick pay, holiday pay, and expensive childcare. Women still do the bulk of unpaid domestic work — even more so during the pandemic. And we’re all working longer hours during lockdown.
I’m training to be a UX Writer — not much of a thing 10 years ago and now in demand and well paid. It’s different from copywriting and content writing — more niche and focused on user experience, psychology, & empathy. Helping and guiding people online rather than selling to them. UX is one area of tech where women are well represented. Interesting to speak to two journos at the UX Writers Conference who have moved into tech:
UX writers get high off of UX writing in a way that marketing copy won’t ever do for them. And passion makes for great work. Yael Ben-David, Fundbox.
If I can make a council meeting interesting as a journalist, I can be a technical writer. John Collins, Atlassian Design.
As the report says, we’re in an age of specialists over generalists. Let’s see if I get high on it 😉
Better policy support for indie workers
Some innovative ideas, including income support programmes for worker-learners, relocation assistance, training grants (I’ve had them from my trade union, not the government). Increased minimum wages, reformed taxation, better internet infrastructure in rural areas, a national platform based reskilling pass (learning for life) as they have in Singapore, India, & EU countries. And permanent policies like portable benefits allowing indie workers to work across gig platforms while getting medical services & other benefits.
Governments could also consider extending benefits and protections to independent workers working to build their skills and knowledge mid-career.
The pay-off will be a more talented, resilient and better-paid workforce. The SEISS grant gave the self-employed the same protection as employees for the first time and it makes sense for governments to offer more benefits for indie workers over the long-term. Businesses will be using our skills to adapt. In a survey of 800 executives, 70% said they will hire more freelancers, post-pandemic.
Jobs of the future
3D printing engineer, robot repair technician, algorithm bias checker, office disinfector, chief medical officer, chief fun officer (had one write to me this week), smart home designer…Will AI take over copywriting?
Let AI give your marketing team some relief, say Phrasee. We’ll take care of stuff like email subject lines, push notifications, and social media posts — with human oversight, of course — while your team handles the more interesting stuff.
We still need humour and empathy in customer service. Robots just aren’t built to care — yet!! I did the Guardian Book Club with Margaret Attwood talking about her 2003 book Oryx and Crake.
“Will you ever retire?”
Odd question to ask, why would she?
“Writers don’t retire.”
Oryx and Crake is the bigger picture and explores what will happen when the BIG pandemic hits and begins wiping out the human race.
Covid is a trial run, so get ready.
The advice 🤔
Economist Linda Scott on how cultural assumptions hold back women’s economic potential — and some practical solutions that could liberate us:
By far the most effective thing the whole world can do to help include women is to provide, universal, affordable, high quality childcare. And the benefits to this are so enormous, it would pay for itself. We don’t even fully analyse what the benefits are. It would definitely pay for itself, especially in the western counties, there’s no excuse for not having it. We’ve known we need it for 50 years.
And now in the pandemic, we’re seeing in a very large way what it’s costing women but we’re ignoring what it’s costing the economies. On average, women contribute just under 40% of GDP and that’s being left on the table, at a time when we need to recover. And that’s insane.All over nature, but particularly among primates, the mothers are the providers. This is what mothers do. And it’s what we should let them do that rather than trying to stop them in their path.
Go deeper 🕵🏻♀️
💻 McKinsey: The future of work after Covid19 — the pandemic has accelerated existing remote work trends, e-commerce and automation, with up to 25% more workers than previously estimated needing to switch occupations.
🛠 Is the CV dying? (This is Money) — not entirely, but it’s becoming less relevant to skills-based testing. “I think the future is answering questions, video clips, portfolios and presenting reasons why you want to work for the company.”
🕵🏼♂️ This went viral on Twitter: Chris Herd spoke to 2,000 companies over the last 12 months about their plans for remote work going forward.
🚘 Gig economy Uber drivers are ‘workers’ — what’s it mean for you? Analysis from the National Union of Journalists London Freelance team.
👩💻 How to manage a remote team — free training (starts this weekend) from Gitlab’s Head of Remote, Darren Murph and Jessica Reeder.
💪 TUC Women’s Conference ’21, 3–4 March. Inspirational speakers, thought-provoking discussions and engaging workshops. Tackling the issues affecting women at work. Book your free place.
I’ll be there!
Welcome to my bookshop! 📚
I’ll be sharing books in my bag and recommended reads on Bookshop.org. They pay a 10% commission on every sale and give a matching 10% to local bookstores, an integral part of our culture and communities. Check it out here.
Work with me 🙋🏻♀️
Leopard print, always. Worry less and rock a red lip. Remote work evangelist, problem solver, internet person.
💡 Something you want me to write about? Leave a comment or email firstname.lastname@example.org
☕️ Tips & large bank transfers welcome
📩 Subscribe to The Shift here
👋 Join Copy Club, 6 pm GMT, every Saturday on Clubhouse