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Productive morning routines 🌅

Welcome to the Sunday Shift: a weekly-ish newsletter rethinking how we live, work and play.
★ This week: Productive morning routines; The great American road trip, CEO style from an Airstream; Europe’s largest remote work conference; Sync vs Async communication; wrkfrce’s Playbook Project; The Great Resignation; 5G: A short course.

As the saying goes, if you “win the morning, you win the day”.

Tim Ferris has talked to many successful people about their morning rituals and shared the five things he does to set himself up for a day of positive momentum and minimum distraction – including making his bed and journaling.

I love the reference in this episode to “the bookends of the day” – pay attention to the small stuff like making your bed, and the big stuff will sort itself out.

Last August, Chris Reeves set up the group #WTMWTD after hearing the phrase on a podcast about getting out of your comfort zone to help with the stress and mental health decline amidst COVID-19. They meet first thing in the morning for a walk or swim, coffee and a chat, and it’s been transformational for many. A movement with global groups springing up and a Facebook group with 3K followers.

It’s less about productivity and the to-do list and more about putting yourself first, so you’ve achieved something no matter how the rest of the day goes. He says it works because:

It’s free, I’m not selling anything, and it’s a welcoming environment for anyone who wants to step outside their comfort zone. I don’t like the sea. I don’t like cold water. But the reason I do this is that it sets me outside my comfort zone.

All good as long as you’ve had enough sleep!

And a big shoutout to Chase Warrington for this chat with the founder and CEO of wrkfrce, Jesse Chambers, about morning routines, mental health, and the future of work. Jesse and his wife left San Francisco to hit the road in a vintage Airstream while founding a company and managing a global remote team. Wrkfrce is an excellent one-stop shop for remote work, and great to see it has a dedicated Wellness section.

Chase has also written this piece on having a more productive morning routine by “paying yourself first”. Some personal finance advice on putting your “non-negotiables” before work obligations.

How you work is just as important as the work you’re doing.

Follow the plan, not the mood 😁

– Nicci


🛠🖐5 Things

★ Repeople Conference 2021 – Europe’s largest remote work conference onsite + virtual. Debating the top five topics around the future of work, managing distributed teams, digital marketing, live VR work experience. Nomad City has rebranded as ‘Repeople’ (repopulate) to reflect the growing number of remote workers. Contributing to the remote work ecosystem in the Canaries.

– Repeople Conference 2021

★ Synchronous vs Asynchronous Communication: How to find the right balance for your team. Top organisations like Doist, Gitlab and Buffer have become more productive by cutting back on meetings and learning how to embrace async comms.The pros and cons of both forms, when to use them, and how to make the most of them.

– Synchronous vs Asynchronous Communication.

★ wrkfrce’s Playbook Project – the global rise of reactive remote work in 2020 spawned a proliferation of playbooks by many leading remote-first companies, which open-sourced the knowledge they’ve gained to help other businesses. Trouble is, they’re loooooong. Here’s wrkfrce’s condensed CliffsNotes versions with the most useful, actionable insights to help make working remotely rock for you.

– wrkfrce’s Playbook Project

★ Do we have to work? RSA replay. What does work mean in the 21st century? It allows us to pay the bills – but it’s become about more than that – finding purpose, identity, and meaningful work for many people. Digging into The Great Resignation, production vs consumption, and what needs to change in the new era of work: UBI, zero or low-cost economy, and the growth of self-employment and portfolio working.

★ 5G: A short course from Axios. 5G is cast as a technology that will revolutionise cities, transportation, education and more, but it faces hurdles. A five-part video intro into how it might apply to your life and work and the debates surrounding it. “What we’re facing is the possibility of a global surveillance machine.”

– Get smart by Axios: 5G


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Thoughtful exit interviews: how to offboard yourself

My summer work project ended with a bang last week. I was given a day’s notice via email and asked to quickly hand over to the new in-house copywriter. 

I get it – budgets and a new project manager, but it still took me by surprise as we were in the final stages of the work. I also felt a handover was a bit out of my scope as a freelancer – surely this was the PM’s job? So I asked my hiring manager for advice. She backed me up and said she’d speak to the PM. I told the copywriter I was happy to chat but checking the process first (also not clear if I’d be paid for this). 

I was onboarded quickly to fill a gap during the holidays and the project ended as abruptly. Here I am three months later, waiting to be paid for work that started in July. I enjoyed the work but the transactional nature of it has left me feeling frustrated and a bit fed up – where’s the humanity? All a bit soulless. Adland can be like this and it’s something I struggle with. I like to build relationships with the team and see the final end product.

It’s made me realise how important offboarding and exit interviews are with clients, so I have a process and checklist for my personal sanity and mental health…

  • Review the final project – what went well, what could have been improved?
  • Get a testimonial from the PM.
  • Say thank you to the team (people move around all the time, you never know when you’ll be working with them again). Ask to see the end product if possible – for my portfolio.
  • Send the final invoice.
  • Give feedback to HR and ask them to fill in a quick survey if they have time.
  • Leave a review on GlassDoor to help others. 

I may not get a response from the PM, but at least I’ve wrapped things up my side. 

Onboarding and offboarding is something companies need to think about more as the freelance revolution grows, and they need to manage freelancers at scale. Even better, hire a Head of Remote as my hiring manager was in a different country and not involved day-to-day.

Good communication is crucial for remote teams and having a handbook means new starters feel connected and can jump right in. Otherwise, it’s easy to feel disconnected and undervalued – which won’t foster good work. 

I’m also wondering if I need to tighten up my T&Cs and ask for a part payment upfront with overseas suppliers (I’ve been burned in the past). I’m grateful for the NUJ – if I end up chasing payment I know they have my back. Union membership is worth every penny.


Pandemic social fatigue

Is it just me, or is going out exhausting? I went out for a meal last week at a new restaurant, and we ended up sharing a table with a group of guys who’ve just moved here. Sensory overload. Too bright, too loud, too many people. I found it a bit overwhelming, so I guess I’m just out of practice.

I’m not alone – a piece by Lisa Milbrand on why socialising is more exhausting now for both introverts and extroverts and how to get your mojo back. 

Wishing you a relaxing and restful World Mental Health Day🎗 🧠

I’m not going to overload myself this quarter. I’m focusing on what I have, taking care of myself, reflection and R&D – the key to the productivity puzzle, Bojo…

Take care,

— Nicci

P.S. The most beautiful thing I’ve heard lately.


🔗🖐 5 Things 

★ Global Study on Freelancing: 75+ research partners and 1900 freelancers. It’s a big tent – 31% were over 50, and 64% were full-time freelance by choice. Most have a solid workload, but ⅓ are struggling (consider timing and context with Covid). Tech workers are the happiest. Freelancing is large and growing, but the platforms must continue to add value — great to see the expansion into coaching and education.

— Global Study on Freelancing

★ Facebook outage: offline for over six hours on Monday and on Friday. I enjoyed the break, but it highlights the issue of small businesses putting all their eggs in one basket and selling their services via social media rather than websites and customer service software. Excellent piece on how Facebook is acting like a hostile foreign power, and it’s time we treated it that way. Wow to the new cover of Time👀

— Facebookland: The Largest Autocracy on Earth.

★ The future of work should mean working less. Now we have space to reimagine how a job fits into a good life.A call for creating policies to keep work in its place: Universal Basic Income, rights to housing and healthcare, a living wage, and shorter hours at full pay. Human wellbeing is more important than productivity.

— The Future of Work Should Mean Working Less.

★ Headlines Network: free workshops starting in November to support media workers’ mental health in partnership with Google News Initiative. Great to hear they’re working with MIND to tackle mental health stigma in the media. Free, weekly 90-minute sessions: tips and tools for wellbeing and space for a chat – looking forward to it.

— Headlines Network

★ “There is no such thing as info overload. The overload is from ‘noise,’ and your ability to segment and ignore that noise will be a crucial survival skill for the future of your career and personal sanity” – Rohit Bhargava. A deep dive into how we develop this skill from Nir Eyal’s perspective as a tech insider who wrote Hooked: how to build habit-forming products. Clever tips on how to improve your attention and limit distraction. 

— How to Survive in a World of Information Overload


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Tame your inner critic🙄

I’ve joined a Newsletter Mastermind, and ‘not feeling ready’ came up on this week’s call. “I’m on my 100th issue, and it’s the same every time – the day before it goes out, and I still don’t know what I’m going to write about. Yet somehow, every week, it gets pushed over the finishing line.” It turned into a discussion on how to be ‘inner critic ready’ led by @ReddyToGo – he’s the man.

I said I’m the same. Working on things last minute (writing this on Saturday night) or running late. I had an argument with a friend once about my lateness, and she said: “It’s because you don’t feel ready.” She was right. I was trying to do too much – hustling hard in London at that time. It’s probably the most helpful thing anyone’s said to me. 

Tame your inner critic

The inner critic mixes negative critical comments from our parents, siblings, peers, and teachers when we were growing up. It isn’t a bad thing, says writer and author Jennifer Nelson“Researchers agree that a little self-awareness can be a reality check, but a constant barrage of self trash-talk is debilitating.”

In her talk on listening to shame, Brene Brown says it relies on you buying into it – tell yourself something often enough, and you’ll eventually believe it to be true. “Shame needs three things to percolate: secrecy, silence and perception of judgement.” 

It can be an issue for portfolio professionals as we’re working on short term projects in new environments with different teams. You’re expected to hit the ground running, be an expert and produce good work quickly. But each project is different and team dynamics and nuances take a while to figure out. You’re learning as you go and you make mistakes. You also have to put yourself out there, pitching for gigs, negotiating rates and dealing with rejection.

The inner critic is a feature of the tricky brain. Unfortunately, we can’t fire them, but they can be an extra rather than centre-stage…


Some strategies to help you deal with your inner critic

(and have a better, more productive relationship with yourself)

  • Give them a name. There are two actors in constant conversation – the nurturer and the critic. Mine is called Nancy. She’s an out of work theatre critic (failed actress, really) who never has a good word to say about anyone, except Cliff Richard. She’s 6”2, wears heels, diamante and a purple wig (a bit Dame Edna). Except she always wears black. @readyforthefuneral. She’s had no work during the pandemic and is taking her frustrations out on me. My nurturers are the Caring Committee – Spock, Jarvis, Oprah, Iggy Pop, Nick Cave, Mr Miyagi, Gandalf, Sean Bean, & Ted Hastings, who rally around to big me up. Never a dull day! It helps me distance myself from the drama and be a calm witness. 
  • Be mindful. The cure is empathy, says Brene. Say to yourself, “I understand, but those thoughts aren’t true.” And replace ‘I can’t’ with ‘I might’. Notice negative thoughts when they come up and write them down. Look for moments in the day when others see the effort you’ve made. Write them down. If the conversation is getting a bit one-sided, I know I’m tired and need a break. 
  • Stop ruminating – I had some negative feedback on a piece of copy this week. It wasn’t quite right, so we had to redo it after a call with the client. A bit disappointing as it’s a new gig and I wanted to make a good impression. I felt a bit flat, thinking about what I could have done better. But I’ve only been on the job for two days and don’t have much context. I let myself replay it for a bit, then distracted myself with something else: went for a walk and watched something on Netflix. Learn and let go.
  • Set deadlines – No over-editing and over-researching, i.e. procrastinating. Anne-Laure at Ness Labs says she only edits her articles once before publishing them. The aim is to get the conversation started and tweak things based on feedback. I like that. Nothing is set in stone online. 
  • Dress smarter – it’s easier to silence your inner critic when you’re looking sharp and feeling good. We had a good discussion at TPC this week on personal branding, and this came up. Fiona’s tip: Dress for the job you want, not the one you have. She’s also big on ‘fake it till you make it.’ 
  • Finding your why – LA-based writer, activist and wellness expert Katie Horwitch says the inner critic is a filler for uncertainty about your purpose. Get clear on the common thread in all you do and what you’re offering the world. What’s your story? Workshop it. It’s easier to do this with others than on your own. Others see things in you that you don’t. 

Nancy and I had a bust-up this week. She went off on one when I told her about the project feedback. Then I mentioned my podcast idea – interviewing hip hop entrepreneurs about their lives and work, and she sighed and rolled her eyes. “You don’t have the time, energy or contacts for that. You’re not in that world! Forget it, darling!” 

“Don’t patronise me. That’s the point. I don’t want to interview people like me. We have enough echo chambers out there….I want to do something different. ” 

We’re going for tea with the committee later, so let’s see what they have to say about it.  

She’s not coming on holiday with me (not till she apologises anyway). 


5 things🖐

👩‍💻LinkedIn Marketplace (launching Sept) – a new service for freelancers. Connect with employers, showcase your services, and do deals directly via the platform (initially focusing on design, marketing and software development). Good to see Microsoft investing in developing a bigger content platform with Creator mode, Services, Open to Work, trending stories. A bit of competition for Fiverr and Upwork.

✍️And some great tips from Ben Legg, CEO & Co-founder of The Portfolio Collective, on how to make the most of LinkedIn. Interesting comments on ageism. Noted and actioned! Thanks to Claire Moss for sending her notes. 

👨🏽‍🎤Personal branding. How do you make yourself stand out from a sea of competition? What makes you memorable? It’s much more than your logo. A deep dive into finding your why with brand gurus Fiona Chorlton-Voong and Alex Pitt. More on the inner critic and celebrating your differences. Inspiring to hear Alex’s story on launching her branding agency, Strange. 

💰Self-belief, reinvention and hard work: How to earn £100k+ as a freelance journalist. “I did it. So why not you? I had an end game, creativity and a pathological inability to take “No” for an answer.” Andrew Don on his 40-year journalistic career, self-belief and reinvention in his new book: The Bounty Hunter. His 10 essential ingredients to help you make serious money as a freelancer. 

🇮🇹All the Voices of the NUJ – a project helping international writers who are new to the UK by matching them up with a member who speaks their language. The guest speaker was John Worne, CEO of the Chartered Institute of Linguists, who talked about the joy and pleasure of languages. He flagged a few issues members have raised – it’s sad to hear languages aren’t being prioritised in the UK curriculum.

I’m trying to learn French and Italian, and Nancy pipes up frequently with her helpful comments. Along with my secondary school French teacher, Mrs Marchant, who told me not to do it at A-Level as I’d struggle. A fascinating chat about how being bilingual can put you in two minds: having different personalities in each language, and not taking it too seriously. Play with it and have a go🇮🇹


The future of work is now

Let’s build it. The Shift is your guide to running a successful minimalist business. Start living and working on your own terms🚀 Your weekly dose of inspiration, ideas and solutions.

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The Shift: It’s (not) business as usual🤹🏻‍♀️

School’s out – but not for summer. Over 375,000 kids in the UK were sent home this week. 96% aren’t confirmed cases but only isolating as a precaution. We have a two-week shutdown here, so it’s back to homeschooling until 12 July.

My reality is at odds with what I’m seeing online about ‘business as usual’ and getting back to the office – it makes a mockery of it all. This is big stuff – exams cancelled, sports day and end of year events off – all a rite of passage for kids. There’s been a massive disruption to their education this year, and it’s time to call an end to the self-isolation madness.

Kids are struggling too – their lives have been turned upside down. There’s been a 40% increase in anti-depressants prescribed to under 17-year-olds. One of Julieta’s classmates jumped onto the train tracks on the way home and said he didn’t want to live anymore. They had to stop the train and call the police, and the school is organising therapy for the kids there. A friend’s 21-year-old son killed himself last month, and I’ve heard similar stories from others. 

The summer holidays are coming up, and many working parents rely on grandparents to help out with childcare. If the current vaccines are less able to protect against the Delta variant, that puts older people at risk. Grandparents aren’t a stress-free, low-cost solution for expensive childcare. 

Grazia has launched a campaign with the charity Pregnant Then Screwed, calling for an independent review of childcare in the UK. UK childcare is the 2nd most expensive in the world, over 35% of the average family income. 

The lack of accessible, affordable, well-funded childcare is perhaps the single biggest barrier to women’s career progress – and the Covid-19 pandemic, when women have had to shoulder the bulk of the extra care, has accelerated the problem into a mounting crisis. 

We have a massive brain drain – 50% of the working population. We’re not reinventing the wheel here – Scandinavian countries have good models we can work from.  

Childcare isn’t just a women’s issue.  

You can sign their petition, calling for an independent review of childcare funding and affordability, here. And tweet your MP using the link in this post.

Let’s keep the pressure on.


The five-hour workday 

I’m fortunate to work remotely and don’t need childcare anymore (a butler, yes), but I had years of it and support my sisters who do. I’m doing a double shift again – cooking, cleaning, making lunch. There’s a lot of context switching during the day, making it harder to focus and do deep work. I have a full-time project for the next two weeks, so I need to get my head down and minimise distractions. I have a plan!

Notifications Off! The Distraction-free Benefits of Five-Hour Work Days. Digital Enabler is the first company in Germany to implement a five-hour workday and say it’s been a resounding success. Taking this approach has led to a new company mission and revenue – they now do workplace strategy. ‘I still believe motivated employees will do the best job. Instead of counting work hours, we now count good work.’ This could be a good solution for working parents over the summer.

Let me know how you’re managing the juggle and if you’re working from anywhere interesting. My friend Rebecca is converting her shed into a ceramic studio for her side hustle. 

Big shoutout to all the winners, shortlisted, highly commended and nominated at the UK Freelance Writing Awards. Nicola Slawson judged two categories and said the breadth of talent was phenomenal. Many said they’d never been shortlisted before – just goes to show there’s something wrong with the industry, not the talent – we need opportunities and to celebrate good work more often. Check out the winners and their fab projects here 👏 🎉

Nicci 


Tools for thought 

👨🏽‍💻Anywhere Jobs: Reshaping the Geography of Work. A new report finds roughly one in five jobs in the UK, or 6 million jobs, can now be classified as ‘Anywhere Jobs’, with characteristics that mean they can be done remotely as efficiently or more efficiently than in normal office working. A big change that requires the government to develop a strategy. On average, companies took just 11 days to implement digital technology for remote work and collaboration (43x faster than predicted). Post-pandemic, larger firms are more likely to make labour a variable cost using additional freelancers and contractors. 

🤹🏻‍♂️Mental health for creators. There are 50 million content creators across social media platforms. The creator economy is changing how people earn and creating financial independence, but the rough side of the experience is burnout. It’s a unique job – you have to be authentic, open and posting regularly, and for most, it’s solo work. LinkedIn spoke to two creators to find out how they make it work. I told Julieta I’m going to try TikTok, and she gave me a withering look. ‘Just no. I’ll delete your account. It’s for teenagers, not middle-aged women.’ Cheeky bint. You know me. I like a challenge 🤗 

🏠The Work-from-Anywhere Index. A new study highlights the most attractive destinations for digital nomads in search of a new home, according to legislation and livability factors such as the weather, cost of living, and equality. Digital nomad and freelancer visas. I’m surprised to see London at number five – it’s great for work and socialising but too expensive to rent a property. Nomadlist has similar criteria and networking on the road. 

✍️Notes on Quentin Tarantino’s writing routine. Joe Rogan asked QT about his writing habits. Pre-2009 (his best work?), he described himself as ‘an amateur mad little writer’ who would work late at night in restaurants: ‘order some shit, drink a lot of coffee, and be there for four hours with all my shit laid out.’ He decided he wanted a more professional routine, so he now writes during the day – writes then floats – and says it’s become a really nice, enjoyable way to work. I agree – I write then run.

QT is the ultimate digital minimalist – he writes scripts by hand, hates smartphones and bans them on set, and he doesn’t use email – you have to call him on the landline and leave a message on the answerphone. 

🎧Susan David: The Gift and Power of Emotional Courage. On the tyranny of positivity and wellness, and how emotional suppression doesn’t work. How we deal with emotions shapes everything – our career, relationships, happiness, health. Brilliant talk and podcast. I did an exercise on letting go of stuff that’s not working and had a little cry. I broke up with my therapist this week, not easy to do but very empowering. 

We’ll be chatting about Susan’s book, Emotional Agility, at the Collective Shelf Club this month – check it out here.


The future of work is now

Let’s build it. The Shift is a newsletter about humans, technology and wellness. Rethinking how we live, work + play. Weeklyish curated tools for thought and ideas to share ✍️

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To offset the carbon emissions of this newsletter and my online work, I plant 12 trees every month via Ecologi. I encourage you to do the same in your country – here’s a list of climate action groups. There’s no time to waste 🌍