Learn from some of the top minds in the creator space š„
Here’s an inside look at how 7-figure newsletters make money from Trends.co.
It’s packed with lessons they’ve learned from growing their email list to 2m+ readers and millions of $$ in annual revenue.
And the wisdom of many other successful newsletter publishers ā from Morning Brew to Axios to AppSumo and more.
The goal is to demystify the newsletter business and teach you what works through a visual method they call ‘The Newsletter Engine.’
How to stand out, grow, profit, and influence like never before.
Thanks to Ethan Brooks, lead researcher, for your hard work on this. It’s an absolute gem! š¤
It was meant to be a premium report for Trends subscribers, but the project was shelved when they got acquired by Hubspot.
Hubspot doesn’t need the money, so it’s now FREE for you to download here, in glorious PDF chapters ā part 4 is just out.
I heard about it on the Content is Profit podcast (fun, high energy!) ā listen to the 3-part interview with Ethan here. Scroll down recent episodes, and you’ll see them all.
One thing Ethan said blew me away: size doesnāt matter.
He mentioned a niche newsletter that’s turning over 6-figures with a 1K audience.
Farming? Nope. Fish? Nope.
Itās a newsletter for photo booth business owners. There can’t be that many of those!
The riches are in the niches. You will be the trusted source when “these people don’t have that many options.”
Good to start with content strategy. If you donāt have good content, nothing else will happen. Storytelling, personality, research and reporting. Your brand needs a heart and a soul to move hearts and souls – and to inspire and empower readers.
āThereās no growth hack or pricing strategy that can overcome bad content.ā šÆ
Know your niche and audience value (and get to 10K subs!!) before you even think about paid growth strategies.
Thanks to the Trends team for making this free and accessible.
What else? Iām working on my content diet because Inbox Hell. 30K emails š± I canāt get out of the abyss – calendar invites, press releases, newsletters, random links I send myself.
Send me your tips and Iāll include them next time – just found a fantastic tool that might save me!
I’m setting up a website for TS. Substack is great, but it sucks re SEO. I donāt see many Substacks on Google search. I want to get everything on to my own site and build my content library. SEO, search, opportunity.
As Joe Pulizzi says: āDonāt build your content house on rented land.ā
Speaking of Joe, heās offering a fantastic discount for the Creator Expo Show (CEX) in May. I have an affiliate code, but his deal is much better – you can get $200 off via his newsletter here.
I’m buying a virtual ticket, but next year it has to be in person. The magic happens in the room š«
Submit your publication RSS feed to the Google Publisher Center. Itās an interface that helps publishers submit, manage and monetise their content in Google News through Subscribe with Google. Speaking of search and SEO – just done it.
Learn how to build an email list ā a proven system for getting 1K+ subscribers from Brian Harris at Growth Tools. The strategy around newsletters and some promotion tactics. Long but worth it. A little challenge for the next eight weeks!
Read newsletters for newsletters. Yes, itās meta, but if you run a newsletter, there are a growing number of places to find out whatās happening on Planet Newsletterāroundup from Paul Metcalfe, the founder of Lettergrowth and Newsletter Blueprint.
Join YATM Creator Day 2023 at Lighthouse, Poole, on Thursday 27 April. A day for direction focused on your content and message. Audience building, personal brand, creativity, biz growth and cheerleading. This time others are paying for (most) of it š
Our built culture: āComfort isnāt always important. Sometimes standing higher, straighter and prouder is.ā
Weekly curated tools for thought and ideas to share āļø
I signed up to 1729.com this week, the first newsletter that pays you. Daily bitcoin bounties for completing paid tasks and tutorials with $1000+ in crypto prizes every day. Itās also a platform for distributing a new free book app called The Network State.
Earn crypto, learn new skills and join a community of tech progressives. āThat means people who are into cryptocurrencies, startup cities, mathematics, transhumanism, space travel, reversing ageing (bring it on!), and initially-crazy-seeming-but-technologically-feasible ideas,ā says the founder, Balaji – see his past work here. You can subscribe for updates and follow @oneseventwonine on Twitter.
Truth, health and wealth
Hereās how it differs from a regular newsletter or website. Firstly, it has tasks – e.g. the latest is to learn how to make a Discord bot with Replit for $100-$1000 in BTC. The first challenge posted in March was to set up a newsletter for tech progressives at your own domain to incentivise the decentralisation of media. They paid $100 BTC each for the 10 best sites. See the winners here.
Secondly, it has tutorials – bitesize learning with incentives to complete. Thirdly (love this!) a focus on digital healthand the body. Startup culture can lead to burnout as we sacrifice health for business. This is false economy ābecause missing daily workouts is a physical debt thatās even harder to pay than technical debt, and fitness is as good for cognition as it is for health.ā So you can submit a proof-of-workout to earn a little crypto. Stay fit today and contribute to age reversal tomorrow.
Fourth, itās international and Indian to show how you build a global operation from an Indian base and expand to the rest of the world. Much as Silicon Valley started as āAmericanā and is now in the Cloud. Theyāve named the project 1729 after Ramanujan, Indiaās greatest mathematician known for his contribution to number theory which underpins crypto. So exploring how we can use technology to help talent rise in developing countries around the world as Ramanujan did.
Bootstrapping voices
Itās a global talent search to invest in diverse, unreported voices around the world. Enabling anyone with an internet connection to improve their knowledge and bank account through paid microtasks. Learning, earning and burning.
I like the ethos – earning recordable crypto credentials for completing and creating tasks, open-source education, and bootstrapping talent around the world. Balaji says he uses Twitter to hire people as you get a sense of their values and potential from their online content.
Imagine if we applied this process to job boards – rather than stating your skills, education or interest, you could prove it by gaining badges or rewards for mini tasks completed on a site. So you could log in and start working immediately. Thereās also a focus on quality content – the tasks require some thought, time and writing skill – raising the value of online content to be on par with design.
Finally, building a āļø š Cloud Community – a network of tech progressives interested in exploring things like startup cities, online communities, organising economies around remote work, enforcing laws with smart contracts, and simulating architecture in VR. A global, mobile social network with ādigital bylaws, crowdfunding capability, a track record of collective bargaining on behalf of its members, and a numerically quantifiable level of social capitalā.
Itās a step up from the organic online communities like subreddits and Facebook groups forming for the last 20 years. More on that here.
Itās the most exciting media project Iāve come across lately. I love the ambition and focus on giving you content that strengthens rather than depletes you (clickbait, social media where there’s no reward for your posts, likes and shares). Theyāve allocated enough money to fund a full year of daily tasks, and the goal is to build a scalable business and find individuals and companies that want to post sponsored projects for the community.
Hereās Tim Ferrisā interview with Balaji about the project. Itās by far the longest podcast Iāve listened to (almost four hours!) but worth it. A deep dive into the future of media, founding vs inheriting (āown a media company or be owned by one), podcasting, citizen journalism vs corporate journalism, and how the media scripts human beings. āIf code scripts machines, media scripts human beings, even in ways we donāt fully appreciate.ā His point is that once weāre equal on distribution (a decentralised media), we can speak to each other as peers.
I agree that journalismās greatest blind spot is it draws from a limited pool of people with a similar background and class who canāt see the perspectives of people who arenāt like them, and it drives out people who donāt fit in. Is the answer radical decentralisation of media? Citizen journalism instead of corporate journalism – the notion that āeverybody writesā – drawing on local expertise, e.g. nurses writing about nursing, and writing as a duty rather than for-profit. But weāll still need editors and proofreaders.
I want to build up those citizen journalists, those content creators. Second, I want to invest in a cumulative form of education, open-source education, where these folks are doing tutorials. So that people get paid for creating educational tasks others can do. Bootstrapping talent all over the world. Anywhere thereās a phone, thereās a job.
Itās the digital native solution to education.
Other ideas – if you want financial independence, you need to radically reduce your expenses. āCheck Nomadlist or Teleport, do a spreadsheet and optimise your personal runway.ā (not easy for families to do this, but not impossible) – check out Reddit groups like r/leanfire and r/FIREUK (financial independence, retire early). Find a remote job that pays well and move to a cheaper location to stop the burn and save money over time, i.e. so you can work for a year and then take time out to pursue other things.
How weāre going back to a hunter/gatherer way of life, but with technology. Relocation and digital nomadism will be huge – taking over from traditional tourism for long-term economic migration.
The best quality of life will actually be available to the digital nomad who has a minimum number of possessions, can pick up and move stakes at any point because mobility is leveraged against a state.
New politics will form, and ways of self-governance that are network-based rather than state-based. How the virtual world dominates our lives, and the physical world comes second – something weāve had a glimpse of over the last year with Covid, though not for everyone. Lots of emphasis on our virtual lives here, but we canāt underestimate the physical world. I understand the appeal of Miami as a startup city. Weāre social beings and want to be around and work with like-minded peers.
If youāre constantly on the move as a nomad, youāll struggle to maintain relationships and build community. And what about people getting left behind with technology?
Super interesting chat with lots of positive takeaways about building and shaping the future with a global vision, which heās also exploring in his book. By changing the media narrative around big tech as evil and seeing technology as a force for good, we can work together across borders to solve problems. And all this work means A LOT of content creation – writing, podcasts, video so opportunities for creators everywhere to learn, earn and burn šŖ
Iām excited to see where this goes – hereās to our decentralised and interconnected future.
Itās time we started funding community founders as well as company founders.
š The Network State – the Start of Startup Cities. Miami demonstrates that the era of startup cities is now underway. It was the first city to buy Bitcoin and put a BTC whitepaper on Miami.gov. What mayor Suarez has done is being studied by cities around the world.
š¬ Newsletter OS by Janel – a cross between an ebook, a project manager, a dashboard and a wiki. 130 resources to help you write, grow and learn with your writing.
šWork Travel Summit, 9-12 June. How to thrive in remote work and the new normal. Free 4-day virtual event for networking and learning.
āļøOpen notes from this weekās Freelance Business for Writers event.
šPlumia’s Speaker Series, an ongoing series of public conversations with academics, policy-makers, and founders who are reimagining democracy and policy in the internet world.
Letās build it. The Shift is a newsletter exploring remote work, internet culture, technology, creativity, and writing. If you enjoy the content, please share it with friends or on social media.