AI Personal branding writing

Merry Christmas from my sofa to yours 鈽冿笍 馃嵎

How to boost your personal brand; AI writing tools; 2022 top links and word of the year | TS #107

Merry Christmas from my sofa. I鈥檝e been ill and can鈥檛 stand the cold, so working from bed most mornings with my hot water bottle and blankie. I may stay here till March!

This is my last newsletter of the year so I wish you some well-deserved downtime. Cheers to health, happiness and prosperity in 2023!

Here鈥檚 to us all earning more and 鈥渁 steady diet of more interesting, more challenging, more provocative projects.” Tom Peters – The Brand Called You.

I wrote a piece on how to raise your online profile for The Portfolio Collective this month. 鈥淭hanks, lots to unpack here鈥, says Pete Domican, and there is. Personal branding is a massive topic and I鈥檒l be focusing more on this and web3 and writing in 2023, starting with post.newsSudowrite and – pushing the boundaries of writing online.

I鈥檝e been playing with OpenAI tools ChatGPT and DALLE-E. Wow! This is a big deal – sooooo many people are talking about this, and it鈥檚 interesting how the word-based app has taken off more than the images – they take some practice. Super impressed and it鈥檚 very addictive.

So in the spirit of all the 2022 roundup posts I鈥檝e been enjoying, here are my 12 Things of 2023 – my top links and worth a revisit 馃憖

Your free standout self-assessment workbook (Dorie Clark)

It takes this freelance writer just a few minutes to make her every client pitch 100% personalized (Authory)

So Good They Can鈥檛 Ignore You (Cal Newport)

Systems can set you free (Mark McGuinness)

European freelancers & where to find them (Robert Vlach)

Why we love (async) voice memos (Growmotely)

The async toolkit (Twist)

Free ebook: The Practical Magic of the 5-Hour Workday (Trevor G Blake)

Learning how to learn (Ness Labs)

A stunning second act! Meet the people who changed course in midlife – and loved it (The Guardian)

How to think for yourself (Paul Graham)

Why you might want to switch to a four-day work week (Creative Boom)

2022 word of the year

For the first time in history, Oxford Dictionaries allowed the public to vote on its 鈥22 word of the year, and the winner was Goblin Mode.

A type of behaviour which is unapologetically self-indulgent, lazy, slovenly or greedy, typically in a way that rejects societal norms or expectations.

Other contenders were 鈥楳etaverse鈥 and 鈥業StandWith鈥, but 鈥楪oblin Mode鈥 won by a mile.

Goblin Mode speaks to the times and the zeitgeist – ongoing strikes, four-day workweek trials, the great resignation, quiet quitting, karoshi, involution and tang ping – 鈥榣ie still鈥.

We don鈥檛 want to go back to normal life, the 9-5 and pushback against unrealistic social media lifestyles.

My 2023 word of the year is 鈥Portable鈥 – web3 and writing, NFT tokens, new locations to live/work and a lighter laptop than this relic.

What鈥檚 yours?

See you on the other side!


A shoutout to Nige Cook, my first Founding Member and a long-time supporter of my work. It means a lot and is much appreciated – thank you 馃檹

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