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The Shift: Issue #9

How Newsletters Are Redefining Media (and how they can help grow your business)

“For me, the newsletter is the most important tool that I have in building a global denim brand. Second only to the sewing machine” – David Hieatt. ‘Scrapbook Chronicles’ has become a cult offering from Hiut Denim Co and it’s grown his company by 25% each year for the last three years.

Cool, huh? For a humble email newsletter (which costs next to nothing to produce, just your time).

I’m obsessed with newsletters. I subscribe to loads – business, marketing, remote work, fashion, travel… new ideas, inspo, fab design – they are a THING. As is newsletter curation – there’s so much great content out there. Where do you start? Check out Really Good Emails. Email is such an old school platform, but it’s not going anywhere. I had my first Hotmail account 20 years ago when backpacking around Australia pre-mobile brick (I thought I had to go back to the same internet cafe to send emails til someone put me straight). I still use email every day, multiple times a day, for work and personal stuff. It’s like a comfy cardigan, no matter how holey, you keep wearing it.

And it has huge potential. Email is so much more than a sales tool – you’re building a relationship with your reader. Read more

By Nika Talbot

I help badass biz owners get their big ideas noticed and make money through strategic storytelling and compelling content so they can shine online, grow their tribe, and get outside and LIVE LIFE 🌟🚀

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