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The Shift: Issue #5

7 Steps Brands Can Take to Show Black Lives Matter

Blackout Tuesday is a collective action to protest against police brutality and racism.

On Tuesday, June 2, businesses taking part stopped operating and showed their support in different ways. My social feed was full of black squares tagged #BLM, #BlackLivesMatter, #BlackoutTuesday, and #TheShowMustBePaused—the hashtag created by two women as a day of reflection and conversation for the music industry.

It felt like more brands were on board and speaking frankly—using the words ‘black businesses’ rather than ‘diversity’ for one. But are they doing it out of genuine compassion and a desire for change or because of peer pressure and corporate crisis management? It’s easy to post a black square online and hashtag a movement, but there’s not much point unless you’re taking action behind the scenes.

Will the interest in black-owned businesses continue beyond the current news cycle and create lasting change? Read more

By Nika Talbot

Writer and tech storyteller | Building an online media business. Posts and stories on biz growth, writing, remote work and lifestyle design.

Contact me if you have a project to share, a link suggestion or just want to say hi 👋 I love to collaborate and co-create.

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