The Shift: Issue #12

How to survive the Covid storm when you’re a solopreneur; top tips for going freelance; online communities; Government comms jobs.

How do you feel about the prospect of a second lockdown?

Would you do it differently?

If money were no object, I’d move to the south of France with my freelance family and collaborate on some projects – host events, workshops, cooking, Aperitivo, massage, sunshine, walks, and learn French again. I spent far too much time on my own during the lockdown.

I enjoyed this article by Rosie Murray-west – Progress: how to survive the Covid storm when you’re a sole trader.  

Rosie talks about dealing with the mental health fallout from running a business alone during a pandemic.

Common problems:

  • Loneliness and isolation—having no one to bounce ideas off
  • Homeschooling at the same time as working—feeling exhausted physically and mentally
  • Working longer hours to compensate for the economic slowdown and minimise the impact on your business; doing overtime with no breaks.

Day bleeds into the night when you’re working online at home. It’s hard to switch off when everything you read, see and do feeds into your work. We’ve also been over-compensating with online meetings & events during the lockdown—Zoom fatigue.

She shares some useful tips on how to avoid burnout and keep yourself motivated when working remotely. Read more. 


By Nika Talbot

I help badass biz owners get their big ideas noticed through strategic storytelling and kickass content so they can shine online, grow their tribe, and get outside and LIVE LIFE ⚡️

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